The Fertilizer Institute Annual Meeting

DECEMBER 31 - 31, 1969 | Orlando, Florida

Please join us February 11 - 13, 2019 in Orlando, Florida, for The Fertilizer Institute’s 2019 Annual Meeting. Members from all facets of the fertilizer industry will convene to network and conduct business. The Fertilizer Institute provides delegates the opportunity to hear from speakers who provide insight on leadership, innovation, the economy, and other current topics. The Nutrients for Life Foundation will kick of the meeting with its annual golf tournament. Make sure to secure your spot now. We look forward to seeing you in Florida.

Register Online            Register via email/fax



Conference Highlights
Nutrients for Life Foundation Fundraiser Golf Tournament
Monday, February 11 | 8:00 a.m. – 2:00 p.m.

The Fertilizer Cup is up for grabs!

Call upon your company’s or customers’ best golfers, assemble a team – or two – and compete for industry bragging rights! The Nutrients for Life Foundation is pleased to host the annual fundraising golf tournament at Celebration Golf Course on Monday, Feb. 11.

Register Online 
(credit card only)

Register via mail/fax 
(payment must be received by January 7, 2019, 11:59pm, eastern to secure the early bird rate)


Conference Fees


Before January 7, 2019            After January 7, 2019

$995 per attendee                    $1,050 per attendee



Before January 7, 2019           After January 7, 2019

$1,600 per attendee                $1,700 per attendee


The registration fee includes:

  • Attendance at all conference keynote sessions
  • Full breakfast on Tuesday and Wednesday served during conference keynote sessions
  • Welcome Reception
  • Closing Reception
  • Hospitality Lounge, hosting coffee and cocktails
  • Conference APP to access conference schedule, attendee list, and key conference information
  • Attendance list, via the Conference APP


Payment Options: Credit Cards, Checks, Wire Transfers, and E-Checks

Checks: Make checks payable to The Fertilizer Institute, drawn on a U.S. bank.

Wire Transfer: Please contact TFI at for wire transfer information.
The name(s) of the attendees must appear on the check/wire transfer; all added processing fees will be charged to the issuer of the check/wire transfer.  

Credit Cards: We accept Visa, MasterCard, and American Express. Please provide your credit card number, expiration date, your signature, and the credit card billing address. All credit card transactions are processed in U.S. dollars and subject to the current U.S. exchange rate.  

The Fertilizer Institute is not responsible for foreign check or wire transaction processing fees not included in the actual transfer. Attendees will be required to pay the fee if the check is not drawn on a U.S. bank or if a wire transaction processing fee is not included in actual transfer.



Cancellations must be received in writing at The Fertilizer Institute office by January 25, 2019 for a refund of registration fee (less 25% administrative fee). No telephone cancellations are accepted. After January 25, 2019, all registraions will be non-refundable. Attendees who no-show will not be refunded. Substitutions may be made by contacting the conference department or at the conference. Refunds will be processed in the six weeks following the conference.


Registration List

A list of registered attendees will be available on the conference app. A link to the attendee list will be provided in the regisration confirmation email; please save that email for future reference. Note that your name, company, U.S. postal address, and email will appear exactly as you have indicated on your registration form. A final list of attendees will be available on the conference app and emailed to all registered delegates beginning on January 3, 2019. Please note, paper copies of the list will not be available at the meeting.

Conference registrations are not official until payment is received.


Antitrust Policy

To assit with compliance, TFI’s antitrust policy can be downloaded, and is included on the conference APP. Please review the document and contact the association office with any questions.

February 10

1:00 p.m. – 4:00 p.m.
TFI Satellite Registration

February 11

8:00 a.m. – 2:00 p.m.
Nutrients for Life Foundation Fundraiser Golf Tournament
9:00 a.m - 5:00 p.m.
Registration and Exhibits
9:00 a.m. – 5:00 p.m.
Hospitality Center, Coffee and Cocktails
10:00 a.m. – 12:30 p.m.
Joint Committee Meeting and Lunch
12:30 p.m. – 2:30 p.m.
4R Sustainability and Communications Committee Meeting
12:30 p.m. – 2:30 p.m.
Micronutrient Manufacturers (invitation only)
4:00 p.m. – 7:00 p.m.
FERT PAC Reception
6:00 p.m. - 7:30 p.m.
The Fertilizer Institute Welcome Reception

February 12

6:30 a.m. – 6:00 p.m.
Registration and Exhibits
6:30 a.m. – 5:30 p.m.
Hospitality Center, Coffee and Cocktails
7:30 a.m. – 9:00 a.m.
Opening Breakfast and Keynote Address
10:00 a.m. – 11:30 a.m.
Nutrients for Life Foundation Board of Directors Meeting (invitation only)
12:00 p.m. – 1:00 p.m.
The Fertilizer Institute Board of Directors' Lunch (invitation only)
1:00 p.m. – 3:30 p.m.
The Fertilizer Institute Board of Directors' Meeting
3:30 p.m. – 4:30 p.m.
The Fertilizer Institute Transportation Committee Meeting
4:30 p.m. - 5:30 p.m.
Fertilizer Canada Transportation Committee Meeting
5:30 p.m. – 7:30 p.m.
The Fertilizer Institute Networking Reception

February 13

6:30 a.m. - 10:00 a.m.
Registration and Exhibits
6:30 a.m. - 12:00 p.m.
Hospitality, Coffee Service
7:30 a.m. - 9:00 a.m.
Closing Breakfast and Keynote Address

Hotel Information

Hyatt Regency Orlando
9801 International Drive
Orlando, Florida 32819
(407) 284-1234

Online Reservations

Reservation Cut-off Date: January 18, 2019. Discounted group rates are only available to those that register for the conference.


All conference activities will take place at the Hyatt Regency Orlando. The Nutrients for Life Golf Tournament will be held at the Celebrations Golf Club. To reserve your room at the Hyatt please see the link above for online reservations or call the Hyatt Regency Orlando Centeral Reservation directly at (888) 421-1442. Reference The Fertilizer Institute to recieve the discounted guest room rates.

Located in the heart of the action on International Drive, Hyatt Regency Orlando brings you within minutes of world-famous theme parks while allowing you to escape in upscale accommodations with premium amenities. Discover theHyatt Regency Orlando's dining experiences: Urban Tide offers fresh ingredients and costal fare from local Floridian vendors; and Fiorenzo Italian Steakhouse showcases a refined selection of steaks, chops and seafood. The hotel is a 5 minute walk to Pointe Orlando's haute cuisine options featuring restaurants such as Capital Grille, Oceanaire Seafood, Cuba Libre Restaurant & Rum Bar, Itta Bena, and Cooper Canon Grille to name a few. 


Beware of Housing Pirates
Please make sure to book your hotel directly with the Hyatt Regency Orlando only. If any issues come up with a reservation made thru a third party, TFI will not be able to assist you.  Beware of companies misrepresenting themselves as affiliated with TFI or the Annual Meeting in Orlando, Florida. If you have any questions on using the on-line hotel reservation system please call the hotel at (888) 421-1442If you have further questions or concerns please contact Mariana Gallo, Senior Director, Conferences for TFI,


ROOM RATES: Sing/Double : $295  |  Grand Club: $355
(plus applicable taxes)

Guestroom rate includes complimentary Wi-Fi access for up to 6 devises

An optional Resort Fee of $25 plus tax is available and includes:  access to fitness center, 10% off of spa services and merchandise, two complimentary I-Ride Trolly tickets, local and 800 calls, incoming and outgoing faxes, and two bottles of water per day.

If you opt out of the resort fee, the daily fitness center charge is $16.


Check in time: 3:00 p.m. / Check out time: 11:00 a.m.


Hotel Cancellation Policy: Guest Room cancellations must be made no less than 72 hours prior to arrival to avoid one (1) night’s room and tax. Any reservation that is not canceled and does not arrive will be charged (1) night room and tax to the guaranteed method of payment on the reservation.

Early Departure Fee:  The hotel has an early departure fee of one (1) night's room and tax. Departure dates are reconfirmed at check-in and are subject to a fee if changed after the check-in process is complete.


Requsting Ten or More Rooms?

Requests for blocks of 10 or more rooms should be made to Nichole Withrow, Group Reservations Coordinator
Tel: (407) 345-4448

Affiliate Hospitality Suites and Meeting Room Rentals: please refere to the Suite and Meeting Room Reservation Tab above.


Airport and Ground Transportation

Orlando International Airport is 12 miles or a 15 minute drive from the hotel.

Airport Transfer Options and Average Costs:

• Mears Shared Shuttle Service: $21 one way/$33 round trip
 (407) 423-5566

• Taxi: approximatly $40 one way

• National/Alamo Car Rental Agency located on-site, 8:00am - 5:00pm


Parking Options

Valet Parking: $37/night​, plus tax
Self-Parking: $25/night, plus tax


Dining and Activities Guide

Check out the Visit Orlando website for more information about everything there is to see and do in Orlando.


Passport and Visa Information

A valid passport, and in many cases a visa, is required for entry into the United States. Attendees are encouraged to contact the nearest American Consulate for visa requirements applicable to them and start their application process. The State Department suggests applying for visas as early as possible.

You might need to request letters from TFI inviting you to attend and/or confirm your attendance in order to receive a visa. If the American Consulate in your country requires originals to be sent to you, please provide a credit card number to cover courier fees. 

Once your registration fee has been paid, TFI will provide you with a letter of invitation to our 2019 Annual Meeting along with a letter in support of your visa application. Our letters do not guarantee a visa will be issued nor do they act as an endorsement of you. In order to provide your support letter, we will require the following information:

  • Full name as it appears on your passport
  • Country of Issue
  • Passport number and date of expiration
  • Date of birth
  • Complete organization name
  • Job title and address
  • Complete address of American Embassy where you are applying for the visa

These two letters will be e-mailed or faxed to you. 


Michael Swanson

Keynote Speaker
Tuesday, February 12, 2019

Michael Swanson is an agricultural economist and consultant for Wells Fargo, the largest commercial agricultural lender in the United States. Based in Minneapolis, his responsibilities include analyzing the impact of energy on agriculture, forecasting for key agricultural commodities, including wheat, soybeans, corn, and livestock sectors, such as cattle, dairy, and hogs. Additionally, he helps develop credit and risk strategies for Wells Fargo’s customers, and performs macroeconomic and international analysis on agricultural production and agribusiness.

Prior to working at Wells Fargo, he worked for four years at Land O' Lakes, a large national dairy cooperative based in Minnesota. Before working in the dairy processing business, Michael lived in South America for four years working for Cargill. Michael started his career as a transportation analyst with Burlington Northern Railway from 1986 until 1989.

Michael received undergraduate degrees in economics and business administration from the University of St. Thomas in St. Paul, Minn., and both his master’s and doctorate degrees in agricultural and applied economics from the University of Minnesota.

Ernie Sanders

Panelist: "The End of Fertilizer as We Know It?"
Wednesday, February 13, 2019

An industry veteran, Ernie Sanders joined Pivot Bio as its Vice President of Product Development in 2017. In this role, Sanders has responsibility to design, develop, and launch new products that help farmers be more productive while decreasing their dependency on synthetic nitrogen fertilizer.

Before joining Pivot Bio, Sanders held a variety of roles in his 35+ year career at Monsanto. Most recently, Sanders served as the Global Launch and Product Expansions for Seed Applied Solutions Leader at the Monsanto Company.  In 2017, Sanders won the highest scientific award given at Monsanto. He received the Edgar M. Queeny award for his work to launch Intacta RR2 PRO™ soybean technology in South America. Earlier in his Monsanto career, he launched biological and chemistry products on all core crops globally; served as the South America soybean director, and held roles in in research and development, strategy and product management.

Sanders is a graduate of the University of Tennessee with a degree in plant physiology and holds a Master of Science degree in chemistry from the University of Memphis.

Stefani Millie Grant

Panelist: "The End of Fertilizer as We Know It?"
Wednesday, February 13, 2019

Stefani Millie Grant is Senior Manager, External Affairs & Sustainability for Unilever, a food and personal care products manufacturing company. In her role, she works with brands, procurement, suppliers, and farmers to implement Unilever’s Sustainable Agriculture Code and deliver Unilever’s sustainable sourcing goal in the United States and Canada. Ms. Grant also works with elected officials and NGO’s on Unilever’s sustainability efforts.

Prior to working for Unilever, Ms. Grant was a Vice President with Stateside Associates, a consulting firm in Arlington, Virginia, where she worked on agricultural and conservation issues for a major equipment manufacturer and the Department of Defense.  

An Iowa native, Ms. Grant holds a Master of Business Administration degree from the University of Iowa and a Bachelor of Arts degree in Accounting and Public Administration from Buena Vista University.

Adrian Percy

Panelist: "The End of Fertilizer as We Know It?"
Wednesday, February 13, 2019

Adrian Percy has more than 25 years of experience in the agricultural industry and is an advocate of the need for and benefits of modern agriculture. He is also a strong proponent of the development and adoption of new agricultural and food technologies, which support global food security while protecting the enviroment.

Adrian previously served as the Head of Research & Development for the Crop Science division of Bayer. He now frequently acts as an agricultural industry representative as well as an advisor or independent director to companies seeking to develop new agricultural and food technology for the market-place.

He began his career in 1991 as a toxicologist with Rhone-Poulenc Agrochimie based in France. Since then, he has held numerous positions in the research and development departments of Rhone Poulenc, Aventis CropScience and Bayer in France, Germany and the United States. These include leading crop protection development activities for Bayer in North America and regulatory affairs activities across the entire division of Crop Science. In 2014, Adrian joined the Executive Committee of the Bayer, division Crop Science as Head of Research and Development and led internal and open innovation activities in the areas of crop protection chemistry and biologicals, as well as seeds and traits.

Adrian was born in Hertford, United Kingdom. He grew up and studied in the United Kingdom, earning a Bachelor’s degree in Pharmacology at the University of Liverpool, a Master’s degree in Toxicology and then a doctorate in Biochemistry at the University of Birmingham.

Charlene Finck

Panel moderator: "The End of Fertilizer as We Know It?"
Wednesday, February 13, 2019

Accomplished agricultural leader Charlene Finck is Division President of Farm Journal Producer Media, the company’s largest division. In that role, she has overarching responsibility for all crop and livestock franchises including magazines, websites, mobile messaging and other digital offerings, events and nationally broadcast television and radio programs.

As a part of her award-winning career as a business-to-business journalist, Finck served a decade as the 9th Editor of Farm Journal magazine before moving into the company’s executive team. She founded the Farm Journal Test Plots program, which independently tests production practices, equipment and technology on U.S. farms. Under her leadership, the company launched the Farm Journal Legacy Project, an advocacy effort helping farm families transfer wealth and leadership to the next generation. Today, she devotes her stewardship knowledge and advocacy experience to Farm Journal’s Trust In Food™ platform.

Finck joined the Farm Journal in 1989 as Machinery Editor after serving on the staff of Successful Farming magazine. An agricultural journalism graduate of the University of Missouri, Finck grew up on a Missouri crop and livestock farm near where she and her family live today.

Her contributions to agriculture and media have been recognized as the American Agricultural Editors’ Association “Writer of the Year”, Farm Journal winning two Grand Neal Awards under her leadership, the prestigious Citation of Merit from the University of Missouri Alumni Association and being honored as a corporate visionary by the FOLIO Top Women in Media.

Finck serves as President of the Farm Journal Foundation, is a member of the Farm Foundation Board of Directors and the National FFA Foundation Board of Trustees.


Interested in becoming a sponsor?

Sponsorship requests are due by October 28, 2019.

Suites and Meeting Rooms

Requests for suites and meeting space should be sent directly to The Fertilizer Institute through our online forms (links below). Suites and meeting rooms are available to members who have registered and paid to attend the conference. Non-members who request suites and meeting rooms are assessed a $2,600 booking fee for suites and a $1,600 booking fee for meeting space. These fees are in addition to the hotel's daily rate and tax for the suite and/or meeting space. The booking fee is waived for members. If you have questions or need assistance please contact Mariana Gallo, Senior Director, Conferences,

Reserve Suites            Reserve Meeting Rooms



Table top exhibit space is available for The Fertilizer Institute members on a complimentary basis. Space is limited and will be assigned on a first-come, first-serve basis. All requests for exhibit space must be made no later than January 18, 2019.  Confirmation and table assignments, along with an exhibitor prospectus, will be sent to exhibitors no later than January 28, 2019.

Please contact Valerie Sutton at

Reserve Exhibit Space