The Fertilizer Institute Annual Business Conference

FEBRUARY 17 - 19, 2020 | Palm Springs, California

Join us on February 17-19, 2020 for The Fertilizer Institute 2020 Annual Business Conference. The Annual Conference is "business central" where TFI members, industry professionals and representatives will come together to do business, network, and gain insight from experts on leadership, innovation, the economy, and more. The Nutrients for Life Foundation (NLF) will kick off the meeting with its annual golf tournament.

Secure your spot today. We look forward to seeing you in Palm Springs!

Register Online



Conference Highlights
Nutrients for Life Foundation Fundraiser Golf Tournament
Monday, February 17 | 8:00 a.m. – 2:00 p.m.

The Fertilizer Cup is up for grabs!

Invite your company’s or customers’ best golfers, assemble a team – or two – and compete for industry bragging rights! The Nutrients for Life Foundation is pleased to host its annual fundraising golf tournament on Monday, February 17!

New this year: You must be registered for the Annual Business Conference to secure a discounted guest room at the JW Marriott, Desert Springs. Once you register, a confirmation email will be sent with information on how to reserve rooms via a secure website or over the telephone. 

Register Online 
(individual and group registration available)


Conference Fees


Before January 3, 2020                 After January 3, 2020

$995 per attendee                           $1,195 per attendee



Before January 3, 2020                After January 3, 2020

$1,600 per attendee                       $1,800 per attendee

(guests are welcome to attend receptions on Monday and Tuesday evening)

$125 per guest

The registration fee includes:

  • Attendance at all conference keynote sessions
  • Full breakfast on Tuesday and Wednesday served during conference keynote sessions
  • Welcome Reception
  • Closing Reception
  • Networking Lounge with hosted coffee and cocktails
  • Conference APP to access conference schedule, attendee list, suite listing, and key conference information
  • Attendance list, via the Conference APP


Payment Options: Credit Cards, Checks, and Wire Transfers

Checks: Make checks payable to The Fertilizer Institute, drawn on a U.S. bank.

Wire Transfer: Please contact TFI at for wire transfer information.
The name(s) of the attendees must appear on the check/wire transfer; all added processing fees will be charged to the issuer of the check/wire transfer.  

Credit Cards: We accept Visa, MasterCard, and American Express. Please provide your credit card number, expiration date, your three- or four-digit security code, and the credit card billing address. All credit card transactions are processed in U.S. dollars and subject to the current U.S. exchange rate.  

The Fertilizer Institute is not responsible for foreign check or wire transaction processing fees not included in the actual transfer. Attendees will be required to pay the fee if the check is not drawn on a U.S. bank or if a wire transaction processing fee is not included in the actual transfer.



Cancellations must be received via email to Valerie Sutton, by January 17, 2020 for a refund of the registration fee (less 25% administrative fee). No telephone cancellations are accepted. After January 17, 2020, all registrations will be non-refundable. No-show attendees will not be refunded. Substitutions may be made by contacting TFI's conference department or on-site. Refunds for payments made by check will be processed within two weeks following the conference.


Registration List

A list of registered attendees will be available on the conference app. A link to the attendee list will be provided in the registration confirmation email. As the list will be revised daily, be sure to save this email for future reference. Paper copies of the list will NOT be available at the meeting.

Conference registrations are not official until payment is received.


Passport and Visa Information

A valid passport, and in many cases a visa, is required for entry into the United States. Attendees are encouraged to contact the nearest American Consulate for visa requirements applicable to them and start their application process. The State Department suggests applying for visas as early as possible.

You might need a letter from TFI inviting you to attend and/or confirm your attendance to receive a visa. If the American Consulate in your country requires originals to be sent to you, please provide a credit card number to cover courier fees. Once your registration fee has been paid, TFI will provide you with a letter of invitation to our 2020 Annual Business Conference along with a letter in support of your visa application. Our letters do not guarantee a visa will be issued nor do they act as an endorsement of you. To provide your support letter, please provide the required information below:

  • Full name as it appears on your passport
  • Country of Issue
  • Passport number and date of expiration
  • Date of birth
  • Complete organization name
  • Job title and address
  • Complete address of American Embassy where you are applying for the visa

These two letters will be e-mailed or faxed to you. Note: Attendees requiring an original shipped by express service must provide an account number to pay for service.)

Antitrust Policy

To assist with compliance, TFI’s antitrust policy can be downloaded and is also included on the conference APP. Please review the document and contact TFI with any questions.

February 16

1:00 p.m. – 4:00 p.m.
TFI Satellite Registration

February 17

8:00 a.m. – 2:00 p.m.
Nutrients for Life Foundation Fundraiser Golf Tournament
9:00 a.m – 5:00 p.m.
Registration and Exhibits
9:00 a.m. – 5:00 p.m.
Networking Lounge, Coffee and Cocktails
9:00 a.m. – 12:30 p.m.
4R Committee Meeting and Lunch
1:00 p.m. – 2:30 p.m.
Open Member Presentation and Discussion
3:00 p.m. – 5:00 p.m.
Executive Committee Meeting (invitation only)
5:00 p.m. – 6:30 p.m.
The Fertilizer Institute Welcome Reception

February 18

6:30 a.m. – 6:00 p.m.
Registration and Exhibits
6:30 a.m. – 5:30 p.m.
Networking Lounge, Coffee and Cocktails
7:30 a.m. – 9:00 a.m.
Opening Breakfast and Keynote Address
10:00 a.m. – 11:30 a.m.
Nutrients for Life Foundation Board of Directors Meeting (invitation only)
12:00 p.m. – 1:00 p.m.
The Fertilizer Institute Board of Directors' Lunch (invitation only)
1:00 p.m. – 3:30 p.m.
The Fertilizer Institute Board of Directors' Meeting (invitation only)
3:30 p.m. – 4:30 p.m.
The Fertilizer Institute Transportation Committee Meeting
4:30 p.m. – 5:30 p.m.
Fertilizer Canada Transportation Committee Meeting
5:30 p.m. – 7:00 p.m.
The Fertilizer Institute Exhibitors' and Networking Reception

February 19

6:30 a.m. – 10:00 a.m.
Registration and Exhibits
6:30 a.m. – 11:00 a.m.
Networking Lounge, Coffee Service
7:30 a.m. – 9:00 a.m.
Closing Breakfast and Keynote Address

Hotel Information

JW Marriott Desert Springs Resort & Spa
74855 Country Club Drive
Palm Desert, California 92260-1999

Reservation Cut-off Date: January 15, 2020. Discounted group rates are only available to those who register for the conference.


New this year: You must be registered for the Annual Business Conference to secure a discounted guest room at the JW Marriott Desert Springs Resort & Spa. Once you register for the conference a web-based reservations link and telephone number will be provided in your confirmation email. Room rates do not include tax. To avoid an inconvenient billing of one night’s room and tax, you must cancel your room reservation 72 hours prior to your arrival date.


Beware of Housing Pirates
Please make sure to book your hotel directly with the JW Marriott Desert Springs Resort & Spa. Beware of companies misrepresenting themselves as affiliated with TFI or the 2020 Annual Business Conference as TFI will not be able to assist you with any housing problems with reservations made through a third party. If you have further questions or concerns please contact Mariana Gallo, Senior Director, Conferences,


Single/Double Occupancy:                 $295
Triple/Quadruple Occupancy:             $295
(plus applicable taxes)

Discounted Resort Fee: a $10.00 per night plus tax resort fee will be charged per day.


Reservation Cut-off Date: January 15, 2020


Check in time: 4:00 p.m. / Check out time: 11:00 a.m.


Hotel Cancellation Policy: Guest Room cancellations must be made no less than 72 hours prior to arrival. Any reservation that is not canceled and does not arrive will be charged one (1) night's room and tax to the guaranteed method of payment on the reservation.

Early Departure Fee:  The hotel has an early departure fee of one (1) night's room and tax. Departure dates are reconfirmed at check-in and are subject to a fee if changed after the check-in process is complete.

Requesting Ten or More Rooms?

Requests for blocks of ten or more rooms should be made to Greg Carino, Group Reservations Supervisor
Tel: (760) 862-1565

Affiliate Hospitality Suites and Meeting Room Rentals please refer to the Suite Tab above.

Dining and Activities Guide

Fine Dining Opportunities:

Off-Site Recreation: 


Airport and Ground Transportation

Palm Springs International Airport (PSP), 12 miles or a 20-30 minute drive
Cab fare to/from PSIA is estimated to be $50. Use airport code PSP when making reservations online.

Driving Directions

Travel west on East Tahquitz Canyon Way toward North Civic Drive. Make a U-turn at North Civic Drive then turn right onto El Cielo Road. Travel 1.5 miles to Escoba Drive and turn right. Travel 0.3 miles and turn left onto CA-111 Business South/East Palm Canyon Drive. Follow East Palm Canyon Drive for 5.7 miles to Country Club Drive and turn left. Travel 4.3 miles to Desert Springs Drive and turn right. The hotel will be on the right. 

Parking Options

On-site parking, fee: $8 hourly, $25 daily
Valet parking, fee: $34 daily
Hourly self-park fees apply non-guest/Overnight self-park included in daily resort fee

Car Rentals

At this property: Hertz 
74855 Country Club Drive
Palm Desert, CA 92260
Phone: +1 760-568-6200





Supporting Sponsors

Interested in Sponsor or Exhibit Opportunities?

Requests are due by January 31, 2020.

Suites and Meeting Rooms

Requests for suites and meeting space should be sent directly to The Fertilizer Institute through our online forms (links below). Suites and meeting rooms are available to members who have registered and paid to attend the conference.

Non-members who request suites and meeting rooms are assessed a $2,800 booking fee for suites and a $1,800 booking fee for meeting space. These fees are in addition to the hotel's daily rate and tax for the suite and/or meeting space. The booking fee is waived for members.

To ensure all participants have a successful conference TFI has established policies and procedures for requesting and managing the suites.

Requests for suites must be directed to The Fertilizer Institute. The hotel cannot accept requests.

  1. All requested suites and meeting rooms are to be made through the on-line form. TFI will not honor requests emailed to the conference team.
  2. TFI Members have the first choice of suites.
  3. We cannot guarantee your first requested suite. In the comment column please note your second and third requested suite.
  4. Suites and meeting rooms will only be assigned to registered and paid conference attendees.



  1.  All individuals work in the suite or meeting room and/or affiliated attending meetings in the suite or meeting room must be registered for the conference. GROUP DISCOUNTS are available on the on-line registration form.


Suite Fees

  1. Members can secure suites at the hotel's per-night suite rate (plus taxes), with no additional booking fee from TFI.
  2. Non-members can secure suites at the hotel's per-night suite rate (plus taxes), PLUS an additional $2,800 one-time booking fee from TFI.
  3. All food, beverage, audiovisual equipment, upgraded wi-fi, and any other fees are the responsibility of the suite holder.
  4. Credit card deposits are required to confirm bookings with the hotel.

Meeting Room Fees

  1. Members can secure Meeting Rooms at the hotel's meeting room rental fee of $400 per room, per day (plus taxes), with no additional booking fee from TFI.
  2. Non-members can secure suites at the hotel's meeting room rental fee of $400 per room, per day  (plus taxes), PLUS an additional $1,800 one-time booking fee from TFI.
  3. All food, beverage, audiovisual equipment, upgraded wi-fi, and any other fees are the responsibility of the suite holder.
  4. Credit Cards deposits are required to confirm booking with the hotel.

Suite Access and Scheduling

  1. Suite holders can check into their suite starting at 1:00 pm on the day of arrival. Check-out is no later than 2:00 pm on the last day
  2. If you require early check-in you must reserve the suite the night before.
  3. Companies are asked to schedule meetings in suites and meetign rooms AFTER the 9:00 am opening sessions on Tuesday and Wednesday.


  1. Suite and meeting room arrangements and payments are handled directly by the hotel. Full contact information is listed on the form.
  2. Suite and Meeting Room holders who request their locations be made public will have details posted on the Conference APP, meter boards at each tower/lobby level, and on the guest room floor. No signs will be posted on individual suite doors. Provide the name of the company to be posted on the suite request form and when finalizing details with the hotel.
  3. For suite holders, a one-time fee, per room fee of $250 will be charged for bed removal of any suite and/or connecting bedroom.



  1. Suites cancelled after January 24 will be charged a one-night cancellation fee, plus booking fees owed to TFI; meeting rooms will be charged a one-day rental fee.
  2. Suites cancelled after February 7 will be charged for all nights reserved, plus booking fees owed to TFI; meeting rooms will be charged for all days reserved.



Click here to view the suite brochure

Reserve Suites            Reserve Meeting Rooms


If you have questions or need assistance please contact Mariana Gallo, Senior Director, Conferences,



Tabletop exhibit space is available for TFI members only and on a complimentary basis. Space is limited and will be assigned on a first-come, first-serve basis. All requests for exhibit space must be made no later than January 31, 2020.  Confirmation and table assignments, along with an exhibitor prospectus, will be sent to exhibitors no later than January 20, 2020.

Please contact Valerie Sutton at

Reserve Exhibit Space