Roberta Rosenberg is the Senior Director of Marketing at The Fertilizer Institute (TFI) where she directs marketing, promotion, and branding initiatives for TFI events, research studies, and other fertilizer industry-related education and business resources.
Before joining TFI, Roberta served as Director of Marketing for the American Council of Engineering Companies (ACEC). Prior to ACEC, she founded and managed a direct marketing consultancy, MGP Direct, Inc. where she directed print, web, and digital marketing campaigns for clients in the STEM, association, publishing, professional services, and social service sectors.
In 2019, Roberta joined the faculty at University of Maryland Global Campus (formerly University of Maryland University College) as an Adjunct Associate Professor in the School of Business where she teaches small business and e-commerce management courses. She’s also conducted marketing and copywriting workshops for MarketingsProfs, the Online Marketing Institute, and has been a copywriting instructor for American Writers and Artists Inc. since 2003.
Roberta earned her BS in Broadcast/Film from the University of Maryland Global Campus and an MS in Strategic Communication from Purdue University.