Roberta Rosenberg is the Senior Director, Marketing at The Fertilizer Institute (TFI) where she directs marketing, promotion, and branding initiatives for TFI events, research studies, and other fertilizer industry-related education and business resources.
Before joining TFI, Roberta served as Director, Marketing for the American Council of Engineering Companies (ACEC). Prior to ACEC, she founded and managed a direct marketing consultancy, MGP Direct, Inc. where she directed print, web, and digital marketing campaigns for clients in the STEM, association, publishing, professional services, and social service sectors.
In 2019, Roberta joined the faculty at the University of Maryland Global Campus (formerly University of Maryland University College) as an Adjunct Associate Professor where she teaches graduate and undergraduate courses in business and nonprofit management. She’s also conducted marketing and copywriting workshops for MarketingsProfs, the Online Marketing Institute, and as an instructor for American Writers and Artists Inc. since 2003.
Roberta holds an Executive MBA from the Quantic School of Business and Technology, an MS in Strategic Communication from Purdue University, and a BS in Broadcast/Film from the University of Maryland Global Campus.