Fertilizer Outlook and Technology Conference

NOVEMBER 13 - 15, 2018 | Jacksonville, Florida

Please join TFI and the Fertilizer Industry Round Table (FIRT) November 13-15 in Jacksonville, Florida, for the 2018 Fertilizer Outlook and Technology Conference. This year's theme, "Evolving Crop Nutrition" explores how the fertilizer industry has evolved and what's ahead in the future. We look forward to seeing you in Florida!


Conference Highlights
Wednesday, November 14 | 6:00 p.m. - 8:00 p.m.

The Fertilizer Industry Round Table is excited to host the Wednesday night reception at The River Club! Located on the 35th floor of Wells Fargo Center (formerly the Independent Life Building). Enjoy cocktails and h’ordeuvres while networking with FOTC attendees and enjoying panoramic views of the city including the Main Street Bridge, the Jacksonville Jaguar Stadium, and the scenic St. John’s River.

Register Online (credit card only)

Register via mail/fax

Please email Valerie Sutton with registration questions.


Conference Fees

Registration: $650

Table Top Exhibit: $400

Guest at Reception: $55



The registration fee is waived for government employees. Contact Valerie Sutton for registration options.


The registration fee includes:

  • Attendance at all conference sessions
  • Tuesday and Wednesday evening receptions
  • Coffee breaks
  • Conference app for easy access to delegate list and other key information


Payment Options

Credit Cards, Checks, Wire Transfers, and E-Checks

TFI is not responsible for foreign check or wire transaction fees not included in actual transfer. Attendees will be required to pay the fee if the check is not drawn on a U.S. bank or if a wire transaction fee is not included in the actual transfer. All credit card transactions are processed in U.S. dollars and subject to the current exchange rate.  


Please instruct your bank as follows:  

The name(s) of the attendee(s) must appear on the check/wire transfer and all costs are to be charged to the issuer of the check/wire transfer.  

Checks: Make checks payable to The Fertilizer Institute, drawn on a U.S. bank.

Wire Transfer: Please contact TFI at wiretransfer@tfi.org for wire transfer information.

E-Checks: Please have your accounting department notify Valerie Sutton if you are using an e-check as payment for the registration fee.

Credit Cards: We accept Visa, MasterCard, and American Express. Please provide your credit card number, expiration date, your signature, and the credit card billing address. 



You may substitute another person in your place at any time by calling or emailing the conference department. If you must cancel and have no one to replace you, your refund request must be received by email or in writing and postmarked no later than October 20 in order to receive a full refund, less a 25 percent administrative fee. After October 20, no refunds will be granted for cancellations or no-shows. Telephone cancellations are not accepted. Refunds take six weeks to process after the conference.

The Fertilizer Institute
425 Third St. SW, Ste 950
Attn: Conferences Department
Washington, D.C. 20024


Registration List

Registrations are not official until payment is received. A list of all registered delegates will be provided to attendees. Please note that your name, address, and company will appear exactly as you have indicated on your registration form. A final list of registered delegates will be available on the conference app. No additional list of attendees will be provided during or after the conference.


Dress Code

Business attire (ties optional)


Antitrust Policy

TFI’s antitrust policy is included in your conference registration packet. Please review the document and contact TFI with any questions.

November 13

8:00 a.m. - 5:00 p.m.
10:00 a.m. - 11:30 a.m.
TFI Economics Committee Meeting (by invitation only)
1:00 p.m. - 5:00 p.m.
Fertilizer Industry Outlook
6:00 p.m. - 7:30 p.m.
Welcome Reception

November 14

8:00 a.m. - 5:00 p.m.
8:00 a.m. - 12:00 p.m.
Fertilizer Industry Outlook
1:30 p.m. - 5:15 p.m.
Fertilizer Industry Round Table Discussion
6:00 p.m. - 8:00 p.m.

November 15

8:00 a.m. - 12:00 p.m.
8:00 a.m. - 12:00 p.m.
Fertilizer Industry Round Table

Hotel Information

Hyatt Regency Jacksonville Riverfront
225 E Coastline Dr.
Jacksonville, FL
(904) 588-1234


The Hyatt Regency Jacksonville Riverfront hotel makes your Northeast Florida experience complete. The hotel features four miles of riverfront boardwalk access, walkable attractions, complimentary shuttles and an engaging look at local music, art, film, museums, concerts, sports, stage productions and more.


ROOM RATES (per night): Single/Double: $185

Reservation Cut-off Date: October 25, 2018

To reserve your room, call the hotel directly and refer to code TFI or make reservations online. Room rates do not include tax.



Jacksonville International Airport

  • Distance from hotel: 15 miles
  • Hourly Airport Shuttle from the hotel beginning at 6 a.m. daily and the last pickup for the shuttle will be at 3 p.m.
  • Taxi: $40
  • Go Express Airport Shuttle: $25 (if booked in advance) or $42 for on-demand service



  • Self: $20/day
  • Valet: $25/day

Randy Gordon

President and CEO, National Grain and Feed Association

Topic: Evolving Transportation & Infrastructure – Challenges for Ag Shippers and Receivers

Tuesday, November 13, 1:05 p.m. - 2:00 p.m.

Dale Edgington

Purchasing and Production Manager, Advanced Micronutrient Products 

Topic: The Evolution of the U.S. Micronutrient Market

Tuesday, November 13, 2:30 p.m. - 3:00 p.m.

Trevor Brown

Founder/Consultant, AmmoniaIndustry.com

Topic: Innovation in Ammonia Production

Tuesday, November 13, 3:00 p.m. - 3:30 p.m.

Veronica Nigh

Economist, American Farm Bureau

Topic: Protectionist View Impacts on American Agriculture

Tuesday, November 13, 4:00 p.m. - 4:30 p.m.

Clark Mica

Vice President of Legislative Affairs, The Fertilizer Industry

Topic: Political Dynamics Impacting Ag and the Fertilizer Industry

Tuesday, November 13, 4:30 p.m. - 5:00 p.m.

Parry Dixon

Retired Chief Economist, Archer Daniels Midland Company

Topic: Agricultural Supply/Demand Outlook

Wednesday, November 14, 8:00 a.m. - 8:45 a.m.

Humphrey Knight

Potash Analyst, CRU International, Ltd.

Topic: Potash Supply/Demand Outlook

Wednesday, November 14, 8:45 a.m. - 9:15 a.m.

Claira Lloyd

Editor, Argus Sulphur, Argus Media

Topic: Sulphur Supply/Demand Outlook

Wednesday, November 14, 9:45 a.m. - 10:15 a.m.

Dr. Michael R. Rahm

Vice President Market and Strategic Analysis, The Mosiac Company

Topic: Phosphate Supply/Demand Outlook

Wednesday, November 14, 10:15 a.m. - 10:45 a.m.

John Harpole

President and Founder, Mercator Energy LLC

Topic: Natural Gas Supply/Demand Outlook

Wednesday, November 14, 11:00 a.m. - 11:30 a.m.

Alistair Wallace

Head of Fertilizer Research, Integer Research

Topic: Nitrogen Supply/Demand Outlook

Wednesday, November 14, 11:30 a.m. - 12:00 p.m.

Mike Boehlje

Distinguished Professor Emeritus, Purdue University

Topic: Water Quality: A Global Challenge

Wednesday, November 14, 1:45 p.m. - 2:10 p.m.

Jeff Blair

President, Plant Nutrition Group, The Andersons, Inc.

Topic: What it Takes to Make a Difference: An Industry Perspective

Wednesday, November 14, 2:10 p.m. - 2:35 p.m.

Amy Brennan

Lake Erie Conservation Director, The Nature Conservancy

Topic: What it Takes to Make a Difference: An NGO Perspective

Wednesday, November 14, 2:35 p.m. - 2:55 p.m.

David Myerholtz

Farmer, 4R Advocate

Topic: Fertilizer Industry Round Table: Water Quality Discussion

Wednesday, November 14, 3:30 p.m. - 5:20 p.m.

Kevin King

Research Leader and Ag Engineer, USDA Agricultural Research Service

Topic: Fertilizer Industry Round Table: Water Quality Discussion

Wednesday, November 14, 3:30 p.m. - 5:20 p.m.

Mary Hartney

President, Florida Fertilizer & Ag Chemical Association

Topic: Fertilizer Industry Round Table: Water Quality Discussion

Wednesday, November 14, 3:30 p.m. - 5:20 p.m.

Matt Carstens

Senior Vice President, Land O'Lakes, SUSTAIN

Topic: The Role of Fertilizer Throughout the Food Chain

Thursday, November 15, 8:00 a.m. - 8:55 a.m.

Kevin Helash

Chief Executive Officer, Agrinos

Topic: Biological Crop Inputs, Opportunities, and Challenges

Thursay, November 15, 8:55 a.m. - 9:40 a.m.

Rob Mikkelsen

Vice President of Communications, International Plant Nutrition Institute

Topic: Plant Nutrition Moving Forward

Thursday, November 15, 10:00 a.m. - 10:40 a.m.

Rosemary O'Brien

Vice President of Public Affairs, CF Industries

Topic: IFA 2030 – Informed, Robust, Anticipatory – A “wind tunnel” for industry and company approaches for the future

Thursday, November 15, 11:00 a.m. - 11:45 a.m.


Interested in becoming a sponsor?

Sponsorship requests are due by August 16, 2019.