T3 Fertilizer Conference - Trends, Technology, and Transportation

DECEMBER 31 - 31, 1969 | PGA National Resort and Spa, West Palm Beach, FL

The Fertilizer Outlook and Technology Conference (FOTC) is the premier event for professionals from all major segments of the fertilizer industry seeking a strong competitive edge for the challenging year ahead.  

Hosted by The Fertilizer Institute (TFI) and The Fertilizer Industry Round Table (FIRT), FOTC brings together industry authorities on your top-of-mind business concerns, including supply/demand outlooks, technology innovations, policy trends, and sustainability.  

Gain Knowledge and Actionable Insight

This year, we're focusing on the ways corn is driving fertilizer demand, challenges for transportation and infrastructure, the dynamics of the global fertilizer market, and how new technologies are continuing to disrupt and influence agriculture – and much more, including:


  • Gain insights into market outlooks for short-term fertilizer supply and demand for smarter planning for your year ahead.
  • Take a dive into the macro-economic outlooks of the Global Fertilizer Market via supply by Michel Prud’homme and demand with Rajiv Ram.
  • Explore the coming year’s agricultural market with Tom Scott who’ll discuss short-term estimates for plantings and prices of U.S. corn, wheat, soybeans, rice, and cotton.
  • Learn more about transportation logistics with Trazy Zea and Amy Rice who’ll cover U.S. Waterways and Precision Scheduled Railroading and what it means to your business.

NEW for 2019! Certified Crop Advisors (CCAs) can earn up to 14 1/2 CEU credits!


  • Learn how to advance your company’s digital footprint at our Round Table Discussion with thought leaders Dr. Allan Gray (Purdue); Dr. Michael Swanson (Wells Fargo), Dr. Fred Below (Univ of Illinois), and Data and Bioinformatics Specialist, William Wu.
  • Find out how the world’s largest Agronomic Retailer is reinventing itself with Digital Technologies and changing its fertilizer distribution system – presented by Mike Frank, President of Nutrien Ag Solutions.
  • Get current on the newly announced global partnership between Yara and IBM’s Watson Studio and the development of farm optimization software, artificial intelligence, and machine learning are impacting large and small acre farms around the world.
  • Hear from Dean Paul Patterson and Professor Beth Guerta on University of Auburn’s new “Center for Enhanced Nutrien Efficiency” and how this exciting new research center is creating new research capabilities that will likely to create new opportunities for fertilizer industry firms.

Connect and Collaborate

FOTC provides a comfortable space for connecting with our speakers and industry peers to share information and best practices with industry peers at sessions, receptions, and round table sessions. You can even have a little fun. Savannah is beautiful this time of year – and we encourage you to join us at the Ships of Sea Maritime Museum on Wednesday evening.

Conference Highlights
Wednesday, November 20 | 7:00 p.m. - 9:00 p.m.

We are excited to host Wednesday night's reception at Ships of the Sea Maritime Museum, a premier venue located in the heart of Savannah. The museum is located within walking distance of the hotel. Shuttles provided at the front door.

The reception will be catered by Chef Nick Mueller, voted many times over the best caterer in Savannah. Attendees will also enjoy live music by Jeremy Davis and the Equinox, the most beloved orchestra band in the Savannah area.


Register Online 

Please email Valerie Sutton with registration questions.


Conference Fees

Registration: $650
Table Top Exhibit: $400
Guest at Reception: $55



The registration fee is waived for government employees. Contact Valerie Sutton for registration options.


The registration fee includes:

  • Attendance at all conference sessions
  • Tuesday and Wednesday evening receptions
  • Coffee breaks
  • Conference app for easy access to delegate list and other key information


Payment Options: Credit Cards, Checks, and Wire Transfers

TFI is not responsible for foreign check or wire transaction fees not included in actual transfer. Attendees will be required to pay the fee if the check is not drawn on a U.S. bank or if a wire transaction fee is not included in the actual transfer. All credit card transactions are processed in U.S. dollars and subject to the current exchange rate.  


Please instruct your bank as follows:  

The name(s) of the attendee(s) must appear on the check/wire transfer and all costs are to be charged to the issuer of the check/wire transfer.  

Checks: Make checks payable to The Fertilizer Institute, drawn on a U.S. bank.

Wire Transfer: Please contact TFI at [email protected] for wire transfer information.

E-Checks: Please have your accounting department notify Valerie Sutton if you are using an e-check as payment for the registration fee.

Credit Cards: We accept Visa, MasterCard, and American Express. Please provide your credit card number, expiration date, your signature, and the credit card billing address. 



You may substitute another person in your place at any time by calling or emailing the conference department. If you must cancel and have no one to replace you, your refund request must be received by email or in writing and postmarked no later than October 18, 2019 in order to receive a full refund, less a 25% administrative fee. After October 18, 2019, no refunds will be granted for cancellations or no-shows. Telephone cancellations are not accepted. Refunds take six weeks to process after the conference.

The Fertilizer Institute
Attn: Conference Department
425 Third St. SW, Ste 950
Washington, D.C. 20024


Registration List

Registrations are not official until payment is received. A list of all registered delegates will be provided to attendees.

Please note that your name, address, and company will appear exactly as you have indicated on your registration form. A final list of registered delegates will be available on the conference app. No additional list of attendees will be provided during or after the conference.


Dress Code

Business attire (ties optional)


Antitrust Policy

TFI’s antitrust policy is included in your conference registration packet. Please review the document and contact TFI with any questions.

November 19

8:00 a.m. - 5:00 p.m.
10:00 a.m. - 11:30 a.m.
TFI Economics Committee Meeting (by invitation only)
1:00 p.m. - 5:00 p.m.
Fertilizer Industry Outlook Sessions

Moderator: David Bilby, Chairman of TFI Economics Committee, CF Industries, Inc.


1:00 – 1:10 p.m. 
Welcoming and Opening Comments: Clark Mica, Vice President, Legislative Affairs, TFI 


1:10 – 1:50 p.m. 
Corn – How Will Yield and Technology Advances Change Fertilizer Use? 
Dr. Fred Below, Professor of Plant Physiology, University of Illinois 


1:50 – 2:20 p.m. 
Natural Gas Market Outlook 
Suzanne Minter, Director of Client Strategy – Energy Solutions, S&P Global Platts 


2:20 – 2:50 p.m. 
Nitrogen Market Outlook 
Yao Yao, Market Research Manager, Nutrien 


2:50 – 3:15 p.m. 
Refreshment Break 


3:15 – 3:55 p.m.  
Global Fertilizer Supply Outlook 
Michel Prud’homme


3:55 – 4:35 p.m. 
Global Fertilizer Demand Outlook 
Rajiv Ram, Senior Analyst – Fertilizers, CRU International Ltd. 


4:35 – 4:55 p.m. 
Global Market Outlook Q&A 
Michel Prud’homme
Rajiv Ram, Senior Analyst – Fertilizers, CRU International Ltd. 



5:30 p.m. - 7:00 p.m.
Welcome Reception

Hyatt Regency, Savannah, Harborside Ballroom, River Street Level

November 20

7:30 a.m. - 5:00 p.m.
7:30 a.m. - 8:00 a.m.
Continental Breakfast
8:00 a.m. - 12:00 p.m.
Fertilizer Industry Outlook Sessions

Moderator: Yao Yao, TFI Economics Committee Vice-Chairman, Nutrien


8:00 – 8:30 a.m.
Agricultural Supply/Demand Outlook
Tom Scott, Global Director Agribusiness Consulting, IHS Markit Agribusiness


8:30 – 9:00 a.m.
Potash Supply/Demand Outlook
Dr. Michael R. Rahm, Founder, Mike R. Rahm Consulting LLC


9:00 – 9:30 a.m.
Refreshment Break


9:30 – 10:00 a.m.
Sulphur Market Outlook
Fiona Boyd, Director, Acuity Commodities


10:00 – 10:30 a.m.
Phosphate Supply/Demand Outlook
Mehdi Meliani, Director – Strategy and Corporate Development, OCP


10:30 – 11:00 a.m.
Refreshment Break


11:00 – 11:30 a.m.
Inland Waterways Infrastructure
Tracy Zea, Vice President of Government Relations, Waterways Council, Inc.


11:30 – 12:00 p.m.
What is Precision Scheduled Railroading?
Amy Rice, President, Rice Consulting Services, Inc.



1:00 – 1:05 p.m.
Welcome Remarks
Dan Partin, Chairman, Fertilizer Industry Round Table, Arkema/ArrMaz


Moderator: W. David Downey, Executive Director Emeritus, Center for Food and Agricultural Business, Purdue University


1:05 – 2:00 p.m.
Digital Technologies, Soil Science, & Human Health
William Wu, Director, QED


2:00 – 2:30 p.m.
Strategic Implications of Digital Technology on AgriBusiness
Dr. Allan Gray, Executive Director and Land O’Lakes Chair, Center for Food and Agricultural Business, Purdue University


2:30 – 3:00 p.m.
Technologies Influence on Agribusiness Today and Tomorrow
Michael Swanson, Senior Vice President, Agricultural Economist, and Consultant, Wells Fargo & Company


3:00 – 3:30 p.m.
Refreshment Break


3:30 – 5:15 p.m.
Thought Leader Dialogue
Dr. Fred Below, Professor of Plant Physiology, University of Illinois
William Wu, Director, QED
Dr. Allan Gray, Executive Director and Land O’Lakes Chair, Center for Food and Agricultural Business, Purdue University
Michael Swanson, Senior Vice President, Agricultural Economist, and Consultant, Wells Fargo & Company



7:00 p.m. - 9:00 p.m.

Held at the Ships of the Sea Maritime Museum

November 21

7:30 a.m. - 12:00 p.m.
7:30 a.m. - 8:00 a.m.
Continental Breakfast
8:00 a.m. - 12:00 p.m.
Fertilizer Industry Round Table

8:00 – 8:15 a.m.
Moderator: Dan Partin, Arkema/ArrMaz, Chairman, Fertilizer Industry Round Table


8:15 – 9:00 a.m.
Digital Technology’s Role in Creating Value
Mike Frank, Executive Vice President, Nutrien


9:00 – 9:45 a.m.
Yara/IBM Partnership in Digital Agriculture
Geraldo Mattioli, Vice President, Western Region, Yara


9:45 – 10:15 a.m.
Refreshment Break


10:15 – 11:00 a.m.
Center for Enhanced Nutrient Efficiency – A New Resource for the Fertilizer Industry
Paul Patterson, Dean, Auburn University College of Agriculture
Dr. Beth Guertal, Professor of Soil Science and President, Crop Science Society of America


11:00 – 11:45 a.m.
New Vistas for the Plant Nutrient Industry
Hugh MacGillivray, Chief Commercial Officer, Anuvia Plant Nutrients


11:45 – 12:00 p.m.
Closing Remarks
Dan Partin, Arkema/ArrMaz, Chairman, Fertilizer Industry Round Table

Hotel Information

Hyatt Regency Savannah
Two West Bay Street
Savannah, GA 31401
Tel: 912-238-1234
Fax: 912-721-4671


The Hyatt Regency Savannah is located in the Savannah Historic District, with direct access to cobblestoned River Street, puts you steps away from monuments, shops, local restaurants, and live music. Experience the city's unique spirit on a ghost tour or paddle-steamer ride, then unwind with a cocktail on our outdoor patio overlooking the Savannah River.


ROOM RATES (per night):
Single/Double: $189.00
Triple: $214.00
Quad: $239.00

Plus taxes: 13% sales tax, $1.000 City of Savannah fee, and $5.00 Georgia Motel/Hotel tax. 

Discounted rates are available upto October 28, 2019.


Transportation from Savannah International Airport

  • Distance from hotel: 10 miles
  • Taxi: approximately $28.00 plus $5.00 for additional passengers

Parking Fees:

Self Parking

  • Self Parking is available in the Whitaker Street Garage. In/out privileges do not apply.
  • $16/Overnight

Valet Parking

  • Standard cars and oversize vehicles/vans. Full in/out privileges as much as needed.
  • $35/Overnight
  • $12/0-4 hours
  • $18/4-8 hours
  • $35/8 hours+

David Bilby

Chairman of TFI’s Economics Committee, CF Industries, Inc.

Welcoming and Opening Comments

TFI’s Economics Committee Vice-Chairman, David Bilby, is the Director of Market Research, Planning, and Analysis at CF Industries, Inc. In his 10-year tenure with CF Industries, David has held a variety of market analysis positions. David is currently responsible for developing commodity and fertilizer market forecasts and sales planning. David volunteers his time and expertise to a variety of leadership roles including representing CF Industries on the International Fertilizer Industry Association’s Production and International Trade Committee and Agricultural Committee, the Fertilizer Industry Round Table, and with the U.S. Grains Council and U.S. Corn Growers Association’s Ag Industry Council.  

Fred Below

Professor of Plant Physiology, University of Illinois

Corn - How Will Yield and Technology Advances Change Fertilizer Use?

Dr. Fred E. Below is a Professor of Crop Physiology at the University of Illinois. His research is focused on understanding factors limiting crop productivity. He has received awards for his teaching excellence and he is a Fellow of the American Society of Agronomy. He developed the ‘Seven Wonders of The Corn Yield World’ and the ‘Six Secrets of Soybean Success’ as tools to teach farmers and agricultural professionals the value of their individual crop management decisions, and he is actively using these concepts to develop systems capable of sustainably producing high corn and soybean yields.  

Suzanne Minter

Director of Client Strategy – Energy Solutions, S&P Global Platts

Natural Gas Market Outlook

Ms. Minter is Director of Client Strategy for Platts Global Major clients.  In this role she works with Platts clients to share Platts Analytics’ fundamental view on North American and Global energy markets. Her previous roles with Platts include Manger Oil & Gas Consulting where she primarily managed projects pertaining to global crude oil and liquids dynamics, with a focus on global upstream investments, trade flow dynamics, and supply trends. She also contributed to product development and market research as well as customized client analysis regarding asset acquisitions and divestitures, strategic planning and regional outlooks.

In April of 2016, Ms. Minter provided expert testimony to the US Senate Energy Subcommittee pertaining to the outlook for the US energy producer.  She is a contributor to CNBC market commentary on US and global energy markets.  Ms. Minter has over 30 years of experience in the energy industry including marketing and trading natural gas, power and crude oil.  She has also held positions in midstream business development and risk management. Ms. Minter attended the University of Texas Austin with a major in Geophysics.

Yao Yao

Market Research Manager, Nutrien

Nitrogen Market Outlook

Yao Yao is the Manager of Market Research at Nutrien. He is originally from China, Henan province, where corn and winter wheat are largely produced. Yao moved to Saskatchewan, Canada in late 2001 and studied at the University of Saskatchewan, obtaining his Bachelor’s degree in Economics in 2005 and a Master’s degree in Economics in 2008. Between the two degrees, he worked as a proprietary stock trader for about one year. Currently as Manager of Market Research at Nutrien, he works closely with investor relations, marketing, business development and corporate strategy in providing research, forecasting and market intelligence.  

Michel Prud’homme

Retired, International Fertilizer Industry Association

Global Fertilizer Supply Outlook

Mr Michel Prud’homme retired from the International fertilizer association (IFA) in July 2019, after serving 19 years in the IFA Secretariat (Paris, France). His last position was Senior Director of the Production & International Trade Service, a service he joined in 2002 after serving two years as Executive Secretary of the Agriculture Service.

Prior to joining IFA in 2000, Michel Prud’homme worked for the Government of Canada at the Department of Natural Resources Canada for 18 years as Senior Mineral Economist, covering a whole range of industrial minerals.

He holds a Master degree in Geological Engineering from Ecole Polytechnique of Montréal (Canada), and a Diploma in Business Administration from the University of Ottawa (Canada).

Rajiv Ram

Senior Analyst – Fertilizers, CRU International Ltd.

Global Fertilizer Demand Outlook

Rajiv Ram is a Senior Analyst at CRU Group covering fertilizer demand. Rajiv joined CRU in 2017 and contributes ‘across the nutrients’ for the fertilizers team, including Fertilizer Week, as a specialist in agricultural economics. He closely monitors agricultural markets, including prices, policy and weather, to improve CRUs forecasting of short, medium and long-term fertilizer demand. Rajiv holds a BSc in Geography with Economics from the London School of Economics (LSE) and a MSc in Development Studies from the School of African and Oriental Arts (SOAS). Since graduating he has spent his career analysing agricultural markets.

Tom Scott

Global Director Agribusiness Consulting, IHS Markit Agribusiness

Agricultural Market Outlook

Mr. Scott is currently head of IHS Markit’s (formerly Informa) Agribusiness Consulting group and has been with the company since 1989. Mr. Scott's specialized work has included business strategy, agribusiness economic development, feasibility and site selection work, as well as various market analyses. In addition to his work in North America, Mr. Scott has extensive experience in the agribusiness sectors of Europe, Central Europe, Russia/Ukraine, Asia and South America. He has been involved in many training programs developed and delivered by IHS Markit’s Agribusiness Intelligence vertical. Prior to joining the company, he had various assignments in management, trading, logistics and merchandising with Continental Grain Company. He received his bachelor's degree in agricultural economics and business from Cornell University and a master's degree in business administration from the Amos Tuck School of Business Administration at Dartmouth College where he was an Amos Tuck Scholar.

Dr. Michael R. Rahm

Founder, Mike R. Rahm Consulting LLC

Potash Market Outlook

Mike Rahm now works as an independent consultant following his retirement from The Mosaic Company on May 1, 2019.  Mike joined Mosaic when it was formed in October 2004 through the combination of Cargill's Crop Nutrition business and IMC Global.  Prior to joining Mosaic, Mike worked as an analyst for Cargill's Crop Nutrition business for more than 19 years.

Mike earned Master of Science and PhD degrees in economics in 1978 and 1980 from Iowa State University and taught economics at Macalester College in St. Paul, MN prior to joining Cargill in 1985.

Fiona Boyd

Director, Acuity Commodities

Sulphur Market Outlook

Fiona Boyd is Director of Acuity Commodities. She has covered the global sulphur and sulphuric acid markets since 2008 with a specialized focus on the North American market.

Her expertise was developed under the mentorship of her father, Dr Robert Boyd. She has conducted numerous consultancy projects and regularly presents to clients and at industry events.

In addition, Fiona played a key role in the development of several industry publications including weekly reports on the domestic and global markets as well as market outlook reports.

Prior to joining the sulphur/sulphuric acid industry, Fiona was a consultant and market analyst in the real estate sector. Her primary focus was conducting feasibility studies for hotel development and residential land acquisition deals.

Fiona earned a bachelor of science from the University of Houston, where she graduated with honors.

Mehdi Meliani

Director – Strategy and Corporate Development, OCP

Phosphate Market Outlook - Market fundamentals and update on OCP’s development program​

Joined OCP in 2014.

M. Meliani is Director in the “Strategy & Corporate development” department, in charge of Group Strategy. He started his career at OCP as a strategy project manager in Casablanca handling various strategic planning processes and other strategic analysis issues.

Prior to joining OCP Group, he worked as a trading & risk analyst in various French banks, based in Paris.

Graduated as Civil Engineer at the Ecole des Mines de Nancy.

Tracy Zea

Vice President of Government Relations, Waterways Council, Inc.

U.S. Transportation Infrastructure

Tracy R. Zea advocates for Waterways Council, Inc.’s (WCI) goals for authorizations and appropriations which support a modern, efficient, and reliable inland waterways transportation system. Zea also works to enhance WCI’s stakeholder relationship with the U.S. Army Corps of Engineers while additionally tracking legislation to ensure that WCI’s views are reflected in the outcomes. 

Prior to joining WCI, Zea served on the House Committee on Transportation and Infrastructure (T&I) for five years. During his time on the Committee, he assisted in legislation related to the Environmental Protection Agency, Tennessee Valley Authority, Army Corps of Engineers – Civil works, and played an integral part in the enactment of the Water Resources Reform and Development Act (WRRDA) of 2014. 

Mr. Zea earned a Bachelor of Science degree in Political Science from South Dakota State University.

Amy Rice

President, Rice Consulting Services, Inc.

What is Precision Scheduled Railroading?

Amy Rice is President of Rice Consulting Services, through which she advises on transportation mergers and acquisitions, and provides transportation consulting.  She was most recently Vice President of Intermodal and Coal Operations at CSX, leading a 24x7 operation comprised of 40 terminals, 1,300 staff, and a nationwide drayage network.  

Amy was an integral change agent and Executive Committee member during CSX’s transformation to Precision Scheduled Railroading, which has driven record financial and operational results.  Amy held roles at CSX including VP of Strategic Planning, VP of Finance, and Director of Marketing for Intermodal, and has prior experience in banking and consulting.

Amy was recognized as a Rising Star by Progressive Railroading in 2018 and lives in Jacksonville, FL.

Dan Partin

Chairman, Fertilizer Industry Round Table

Welcome Remarks

Dan Partin has 40+ years of fertilizer and chemical industry experience with Gardinier, Cargill Fertilizer and ArrMaz. He has an extensive phosphate fertilizer production background related to the manufacture of phosphoric acid and granulated fertilizers.

Dan joined ArrMaz in 1995 and has served in multiple sales and management positions while providing technical support for product development in international markets. He has been instrumental in expanding ArrMaz international sales, in particular the opening of ArrMaz’s operations in Brazil, China, Saudi Arabia and Morocco.

In 2007, Mr. Partin was named Vice President of International Business and he presently holds the position of Vice President of Africa and the Middle East. Dan has a Chemical Engineering background and an Associate of Arts degree in Business Administration, and is the current Chairman of the Fertilizer Industry Round Table Board of Directors.

William Wu


Digital Technologies, Soil Science, & Human Health

Dr. William Wu studied EECS at Berkeley, followed by an M.S. in mathematics and Ph.D. in EE at Stanford.  He is trained both as a researcher and an engineer.  He has +12 years of experience in building novel scientific computing solutions for organizations with complex data needs, including bioinformatics research centers, computer vision startups, agricultural cooperatives, and NASA JPL.

William is CEO of QED.ai, has used data analytic methods to build data processing solutions for Phase II of the Africa Soil Information Service.   This is a project sponsored by the Bill and Melinda Gates Foundation to collect and monitor updated soil and landscape information in Africa.  It’s purpose is to assist both public and private entities to make better-informed decisions about land management and agriculture. 

To support scalable research, his team has been building end-to-end workflows that span the collection, management, mining, and visualization of data, realized through the rapid construction of customized software and hardware. Dr. Wu has served as an engineer and researcher for multiple technology companies.  He has worked as a telecommunications engineer at the NASA Jet Propulsion Lab, developed algorithms for space missions.

Dr. Allan Gray

Executive Director and Land O’Lakes Chair, Center for Food and Agricultural Business, Purdue University

Strategic Implications of Digital Technology on AgriBusiness

Allan Gray, Executive Director and Land O’Lakes Chair in Food and Agribusiness in the Center for Food and Agricultural Business at Purdue University.  Professor of Agribusiness Strategy.  Dr. Gray teaches courses in Agribusiness Strategy and works extensively with North American agribusinesses in shaping strategic business plans.   Allan recently returned from sabbatical leave in Brail, where he studied the impact of technology on Brazilian agriculture and agribusiness…and worked extensively with Brazilian ag input businesses.

Michael Swanson

Senior Vice President, Agricultural Economist, and Consultant, Wells Fargo & Company

Technologies Influence on Agribusiness Today and Tomorrow

Michael Swanson is an agricultural economist and consultant for Wells Fargo, the largest commercial agricultural lender in the United States. Based in Minneapolis, his responsibilities include analyzing the impact of energy on agriculture, forecasting for key agricultural commodities, such as wheat, soybeans, corn, and cotton, and livestock sectors, such as cattle, dairy, and hogs. Additionally, he helps develop credit and risk strategies for Wells Fargo’s customers, and performs macroeconomic and international analysis on agricultural production and agribusiness.

Prior to working at Wells Fargo, he worked for four years at Land O' Lakes, a large national dairy cooperative based in Minnesota. There, he supervised a portion of the supply chain for dairy products including scheduling the production, warehousing, and distribution of more than 400 million pounds of cheese annually and also supervised the sales forecasting process. 

Before working in the dairy processing business, Michael lived in South America for four years working for Cargill Cafetera de Manizales S.A., the Colombian subsidiary of the agribusiness giant Cargill. His areas of responsibilities included grain imports and value-added sales to feed producers and flour millers. 

Mike Frank

Executive Vice President, Nutrien

Digital Technology’s Role in Creating Value

Mike Frank is President and CEO of Nutrien Ag Solutions.   Mike came Agrium/Nutrien Ag Solutions from Monsanto where he has held a wide variety of senior positions with the company.

Frank is responsible for all of Agrium’s global retail operations, including Crop Production Services in North America, Landmark in Australia and South American retail operations. In this role, Frank will implement the company’s vision of profitably growing the retail business, ensuring operational excellence and increasing organizational capability.

Geraldo Mattioli


Yara/IBM Partnership in Digital Agriculture

Focus on Yara/IBM newly announced Partnership on Digital Farming including farm optimization, artificial intelligence and machine learning using insight from IBM’s Watson Studio.

Paul Patterson

Dean, Auburn University College of Agriculture

Center for Enhanced Nutrient Efficiency – A New Resource for the Fertilizer Industry

Paul Patterson earned a bachelor’s degree in agricultural business and economics from Auburn University in 1985.  He earned a master’s degree in agricultural economics from Purdue University.  Between 1987 and 1989, Patterson worked as a cotton economist for the USDA’s Foreign Agricultural Service in Washington, D.C.  Patterson returned to Purdue University as a USDA National Needs Fellow and completed his doctorate in 1994.  From 1995 to 2009, Patterson was on faculty in the Morrison School of Agribusiness at Arizona State University, and eventually served as dean of the school.  From 2009 to 2016, he served as Associate Dean of Instruction in the College of Agriculture at Auburn University.  In 2016, he was appointed as Dean of Auburn’s College of Agriculture and Director of the Alabama Agricultural Experiment Station.  His research focused on international trade and agricultural marketing.  Five of his journal articles were selected as best article of the year.

Dr. Beth Guertal

Professor of Soil Science and President, Crop Science Society of America

Center for Enhanced Nutrient Efficiency – A New Resource for the Fertilizer Industry

Beth Guertal is a Professor in the Crop, Soil and Environmental Sciences Department at Auburn University, AL.  Dr. Guertal received her BS and MS degrees from The Ohio State University, and her PhD from Oklahoma State University.  Her research program focuses on soil fertility issues in turfgrass management and other cropping systems.  Guertal served as a Technical Editor for Crop Science, and as an Associate Editor for the Soil Science Society of America (SSSA) Journal, Crop Science (CSSA) and Agronomy Journal (ASA).  She is a past-Chair of Division C-5 (Turfgrass Management, CSSA), a Fulbright Fellow and a Fellow of CSSA, SSSA and ASA.  She is currently the President of the Crop Science Society of America.

Hugh MacGillivray

Chief Commercial Officer, Anuvia Plant Nutrients​

New Vistas for the Plant Nutrient Industry

Mr. MacGillivray has more than 30 years of sales, marketing and business development experience in the agricultural industry. He has worked with multi-national corporations and startups in Canada, Germany and the U.S. Prior to joining Anuvia Plant Nutrients, he was head of Marketing and Business Development for Arysta LifeScience North America and head of Arysta LifeScience Canada. Hugh has held key roles with Cargill Hybrids Seeds, Rooster.com, Hoechst/AgrEvo/Aventis and has served as a board member for CropLife Canada.

Sponsor Prospectus



Supporting Sponsors
Reception Sponsor

Take advantage of innovative ways to reach your customers. This year The Fertilizer Institute and Fertilizer Industry Round Table are offering you an opportunity to participate in its Fertilizer Outlook and Technology Conference Sponsorship Package.

Learn more here 

Interested in Sponsor or Exhibit Opportunities?

Requests are due by January 31, 2020.

Are you interested in becoming a FOTC exhibitor? Exhibit space is available for $400 per company. Each exhibitor will have a 6’ table and 2 chairs.

To learn more about exhibiting at FOTC, please email Valerie Sutton for the commitment form. The cut-off for space is October 28.