Location: TFI Headquarters in Arlington, Virginia
TFI is the leading voice of the fertilizer industry, acting as an advocate for fair regulation and legislation, a consistent source for trusted information and data, a networking agent, and an outlet to publicize industry initiatives in safety and environmental stewardship. Our Mission is to represent, promote and protect the fertilizer industry.
Position Summary
The Manager of Marketing develops and implements marketing, branding, messaging, and communication plans to promote TFI’s programs, resources, and events; strengthen membership recruitment and retention; and help grow non-dues revenue. The successful candidate will be a capable team member with the ability and strong desire to collaborate. The Manager of Marketing reports to the Vice President, Public Affairs & Communications
Responsibilities
- Responsible for the development and execution of marketing plans for all TFI events, programs, products, and initiatives.
- Collaborates with colleagues to develop promotional materials and campaigns to grow TFI’s membership.
- Promote TFI’s member value proposition to include developing and implementing metrics-based marketing plans for TFI, its products, services, resources, and programs.
- Create and manage a marketing/communications calendar for all activities across TFI, including email, social posts, digital ads, etc. for events, membership (acquisition and renewal), programs, and any other areas that marketing and communications supports.
- Increase social presence by engaging with followers, posting comments, replying to comments, and generating posts.
- In partnership with the Events Team, develop signage, onsite branding, and other communications for each event.
- Measure results, analyze data, and identify opportunities to adjust and continually improve marketing efforts.
- Serve as lead on primary TFI website updates and upgrades in consultation with and input from TFI staff.
- Implements best practices in marketing and marketing technology.
- Maintain compliance with brand standards across all materials developed.
- Other duties and responsibilities as assigned.
- Ability to travel as needed (<20%).
Required Experience/Education
- Bachelor’s degree in marketing, communications, or related field preferred or commensurate experience.
- Excellent verbal and written communication skills, including copy editing and proofreading.
- Strong project management skills and ability to drive consensus across cross-functional teams.
- Skilled in writing, editing, podcasting, video/audio editing, digital media production, photography, filmography, etc.
- Knowledge of Canva, Hootsuite, Word Press, etc.
- Experience analyzing performance-based metrics and implementing data-driven insights to enhance campaign strategy.
- Strategic thinker with demonstrated ability to conceptualize, build, and implement comprehensive, integrated marketing plans.
- Experience managing multiple projects in a fast-paced, deadline-driven environment.
- Excellent attention to detail.
The Fertilizer Institute (TFI) is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, age, sex, marital status, gender identity, sexual orientation, disability, protected Veteran status, personal appearance, political affiliation, family responsibilities, or any other characteristic protected by applicable law.
Qualified candidates should submit resume and cover letter via email to Jennifer Proctor at [email protected] — please include “TFI Marketing Manager” in the subject line.