The Fertilizer Institute’s 4R Advocate Program Celebrates 10th Anniversary, Now Accepting 2021 4R Advocate Nominations

Online submissions are due by October 30.

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August 4, 2020
Online submissions are due by October 30.

WASHINGTON, Aug. 5, 2020 –The Fertilizer Institute’s (TFI) 4R Advocate program is celebrating its 10th anniversary starting with the acceptance of nominations for the 2021 4R Advocate awards. This program recognizes farmers and fertilizer retailers for their commitment to sound nutrient stewardship using the 4Rs, or the right fertilizer source, at the right rate, the right time, and in the right place. Using 4R practices most applicable to their operations, farmers improve return on their nutrient inputs and decrease environmental impact.

To date, 90 4R Advocates from 22 states, representing nearly one-quarter million acres have been recognized. They grow crops that include apples, alfalfa, cabbage, collard greens, corn, cotton, hops, peanuts, rice, soybeans, strawberries, tomatoes, and more.

Advocate nominations are due no later than Friday, October 30, 2020. Details, materials, and entry forms for retailers and industry partners to nominate farmers are available online at nutrientstewardship.org/advocates/become-an-advocate/. Entry forms offer easy directions for farmers and retailers to document their efforts to apply the 4R Nutrient Stewardship principles and to chart results. Applicants can also read previous winners’ stories on the same website.

“Fertilizer retailers have long been trusted advisers for farmers. In doing so, they help farmers implement the 4Rs in their businesses year-round,” said Lara Moody, TFI’s Vice President, Stewardship and Sustainability. “From soil testing to pre-plant nutrient planning and in-season nutrient management and harvest, retailers work side by side with farmers to ensure optimal yields, economic return, and sound environmental practices.”

The 4R Advocate program highlights farmers’ partnerships with their retailers or certified agronomists throughout the year and demonstrates to the fertilizer industry, the agricultural community, and policymakers the real-world benefits the 4Rs deliver on the farm and in communities.

The 2021 4R Advocate winners will be announced in mid-December. They will participate in an all-expense-paid trip to the 2021 Commodity Classic, scheduled for March 4 through 6, in San Antonio, Texas. TFI will honor the 4R Advocate growers and nominating retailers during an awards banquet that takes place during the event. Special guests, media, and previous 4R Advocate award winners will also be invited.

As with 4R Advocates before them, the 2021 Advocates will spend the next year supporting TFI-sponsored 4R activities, as well as serve as 4R representatives within their businesses and communities during educational events and special presentations.

Raising awareness and adoption of 4R Nutrient Stewardship is a top priority for the fertilizer industry. The industry builds 4R awareness among growers and agricultural stakeholders at agricultural trade shows, field days, company visits, and other outreach opportunities.

As 4R Nutrient Stewardship management practices grow in popularity among farmers, the industry has gained additional support for the practices from allied industry groups such as Certified Crop Advisors, Ducks Unlimited, Pheasants Forever, and The Nature Conservancy.

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The Fertilizer Institute (TFI) is the leading voice of the nation’s fertilizer industry. TFI’s membership includes fertilizer producers, wholesalers, retailers and trading firms. TFI serves its members through legislative, educational, technical and economic information and public communication programs. Find more information about TFI online at TFI.org. Learn more about TFI’s nutrient stewardship initiatives at nutrientstewardship.org.