TFI Launches 4R Advocate Program


January 24, 2012

Raising awareness and adoption of 4R nutrient stewardship is a top priority for The Fertilizer Institute (TFI). Currently, TFI is educating members and growers about the 4Rs at agricultural trade shows, member company visits and other 4R speaking engagements. 

While TFI believes that 4R messages from the fertilizer industry are being well received, the Institute recognizes that sharing 4R success stories from the field level will play a critical role in adoption of 4R nutrient stewardship practices. 

This idea led to TFI launching a 4R Advocate program this fall. The grower recognition program is being used to reward agricultural retailers and producers that are leading the way when it comes to implementing 4R nutrient stewardship on the farm. 

In the program’s inaugural run, TFI only solicited nominations from its member companies. The initiative generated a total of 37 high quality nominations. TFI believes that the high level of interest in the program demonstrates the value of science-based, site specific nutrient stewardship practices that are being embraced by the fertilizer industry. 

Winning grower advocates and the retailers that nominated them are receiving an expense paid trip to the 2012 Commodity Classic that will take place March 1-3 in Nashville, Tenn. While in Nashville, the growers and retailers will be honored during an awards banquet that will be hosted by TFI. They will also join TFI staff in the 4R nutrient stewardship booth which will be on display at the Commodity Classic tradeshow. Additionally, we will work with the winning growers and their retailers to explore future outreach opportunities for the inaugural year of this program.

The 2012 4R Grower Advocate winners and their nominating retailers are: 

  • Paul Loyer – Loyer Farms, Ohio – 3,000 acre corn, wheat, and soybean farm; Nominated by Morral Companies, Ohio
  • Todd Welch – Indiana – 2,300 acre corn, wheat, and soybean farm with 25,000 hogs; Nominated by Crop Production Services, Indiana
  • Barry and Dan Turner – Turner Brothers Farm, Louisiana – 5,600 acre corn, soybean, rice, and milo farm; Nominated by Crop Production Services, Louisiana
  • Temple Rhodes – Chestnut Manor Farm, Maryland – 2,200 acre corn and soybean farm with 150 beef cattle; Nominated by Willard Agri-Service Maryland
  • Bruce Favinger – Nebraska – 1,800 acre corn and soybean farm; Nominated by Cooperative Producers, Inc., Nebraska