Annual Business Conference

FEBRUARY 26 - 28, 2024 | Orlando, FL

The Annual Business Conference for 2024 – the premier networking event for the fertilizer industry – welcomes all members of the fertilizer supply chain to meet, greet and connect with TFI members and industry professionals.


We have a range of sponsor opportunities available, please get in touch with TFI to learn more.


Click here to register
(individual and group registration available)

CONFERENCE FEES (Early Bird Ends January 8th)

Member Registration Fee: $1,475 per attendee                             

Non-Member Registration Fee: $3,075 per attendee

Guest Fee: $75 per attendee (A non-conference guest is defined as a spouse, significant other, partner who does not attend sessions or activities)

Group Registrations are available. They must all be from the same company.

Discounted Fee
Registration fees are complimentary for state associations. Please contact Valerie Sutton for more information.

The full registration fee includes:

  • Attendance at all conference sessions
  • Breakfast  
  • Coffee Lounge 
  • Conference mobile app containing conference schedule, attendee list, suite list, and key conference information


Credit Cards: We accept Visa, MasterCard, and American Express. Please provide your credit card number, expiration date, and credit card billing address. All credit card transactions are processed in U.S. dollars and subject to the current U.S. exchange rate.  

International Attendees: For international attendees wishing to pay by another payment method, please contact Valerie Sutton at [email protected]Please note: The Fertilizer Institute is not responsible for foreign check or wire transaction processing fees not included in the actual transfer. Attendees will be required to pay the fee if the check is not drawn on a U.S. bank or if a wire transaction processing fee is not included in the actual transfer.

Cancellations must be received via email to Valerie Sutton, [email protected] by January 3, 2024 for a refund of the registration fee (less 25% administrative fee). No telephone cancellations are accepted. After January 3, 2024, all registrations will be non-refundable. No-show attendees will not be refunded. Substitutions are accepted and may be made by contacting TFI's conference department or on-site. Refunds for payments made by check will be processed within two weeks following the conference. All room cancelations must be recieved 72 hours in advance of hotel check-in. 

Registration List
Registrations are not official until payment is received. A list of all registered delegates will be provided to registered and paid attendees only. Please note that your name, company, address, and email will appear exactly as you have indicated on your registration form. A final list of registered delegates will be available on the conference mobile app. No additional list of attendees will be provided during or after the conference.

Dress Code
Business Casual

Terms & Conditions
The TFI Registration Terms and Conditions apply to all registrants and your participation in the TFI Event (both in-person and virtual), regardless of whether your registration is submitted by you or your proxy. By registering, you accept these terms and conditions.

Attendee List Scam Warning
As with many larger conferences and trade shows, companies may try to contact TFI Conference attendees and exhibitors, claiming to represent TFI or its Conferences (and/or leaving out important information so that it’s ambiguous whether they represent The Fertilizer Institute), offering TFI Conference attendee lists or Industry Contact Lists. The Fertilizer Institute does not ever sell or give away membership or attendee contact information*. No company is authorized to distribute or sell any lists for the event. The Fertilizer Institute does not rent, share or sell your attendee contact information to third parties.

February 26

11:00 a.m. | Waldorf Astoria Golf Club
Foundation Golf Tournament
1:00 p.m.- 4:45 p.m. | Floridian West Foyer
5:00 - 6:30 | Signature Island
Opening Reception

February 27

7:00 a.m. – 5:00 p.m. | Floridian West Foyer
Registration and Exhibits
7:30 a.m. – 9:00 a.m.| Floridian Ballroom
Opening Session & Breakfast

Keynote Speaker: Paul Zikopoulos, Future Trends Expert, and VP of Technology Group Skills Vitality & Enablement at IBM

9:00 a.m. - 5:00 p.m.
Business Meetings
9:30 a.m. - 11:30 a.m. | Floridian Ballroom H
Transportation Committee Meeting
3:00 p.m. - 5:00 p.m. | Floridian Ballroom I
Executive Committee Meeting
5:00 p.m. - 6:30 p.m. | Golf Pavilion
Afternoon Reception

February 28

7:00 a.m. – 10:00 p.m | Floridian West Foyer
7:00 a.m. - 10:00 a.m. | Floridian Foyer
7:30 a.m. - 9:00 a.m. | Floridian Ballroom
Breakfast & General Session

Sustainability Panel with Will Howard, malansky + partners & Stewart Leeth, Smithfield Foods 

9:00 a.m. - 5:00 p.m.
Business Meetings
10:00 a.m. - 11:30 p.m. | Bradford
FERT Foundation Board Meeting
12:00 p.m. - 1:15 p.m.
Board of Directors Lunch
1:30 p.m. - 3:30 p.m.
Board of Directors Meeting (by invitation only)

Signia by Hilton / Waldorf Astoria Bonnet Creek 
14100 Bonnet Creek Resort Ln
Orlando, FL 32821

Reservation Cut-off Date: January 31, 2024. 

Please note: You must be registered for the Annual Business Conference to secure a discounted guest room. Room rates do not include tax. To avoid an inconvenient billing of one night’s room and tax, you must cancel your room reservation 72 hours prior to your arrival date.

Beware of Housing Pirates
Please make sure to book your hotel directly with the hotel. Beware of companies misrepresenting themselves as affiliated with TFI or the Annual Business Conference as TFI will not be able to assist you with any housing problems with reservations made through a third party. If you have further questions or concerns please contact Tiffany Ballow, Manager, Events, [email protected]

Signia Guest Rooms with Single/Double Occupancy:                $319
(plus applicable taxes and fees)

Astoria Guest Rooms with Single/Double Occupancy:               $409
(plus applicable taxes and fees)

Cancellation Policy: Guest Room reservations are subject to the hotel's Cancellation Policy which states all room cancelations must be received 72 hours in advance of hotel check-in.

Early Departure Fee: The hotel has an early departure fee of one (1) night's room and tax. Departure dates are reconfirmed at check-in and are subject to a fee if changed after the check-in process is complete.

Requesting 10 or More Rooms?
Requests for blocks of ten or more rooms should be directed to Tiffany Ballow, Manager, Events, [email protected]

For Hospitality Suites and Meeting Room Rentals please refer to the Suite Tab.


Passport and Visa Information
Current CDC COVID-19 guidelines for international travelers to the US.

A valid passport, and perhaps a visa, is required for entry into the United States. Attendees are encouraged to contact the nearest American Consulate for visa requirements applicable to them and start their application process. The State Department suggests applying for visas as early as possible.

You may need to request letters from TFI inviting you to attend and/or confirm your attendance in order to receive a visa. If the American Consulate in your country requires originals to be sent to you, please provide a credit card number to cover courier fees. 

Once your registration fee has been paid, TFI will provide you with a letter of invitation to the Annual Business Conference 2021 along with a letter in support of your visa application. Our letters do not guarantee a visa will be issued nor do they act as an endorsement of you. In order to provide your support letter, we will require the following information:

  • Full name as it appears on your passport
  • Country of Issue
  • Passport number and date of expiration
  • Date of birth
  • Complete organization name
  • Job title and address
  • Complete address of American Embassy where you are applying for the visa

These two letters will be e-mailed or faxed to you. 


Paul Zikopoulos

Future Trends Expert, and VP of Technology Group Skills Vitality & Enablement at IBM

In a rapidly transforming world, data has become the new competitive advantage. And according to future trends expert Paul Zikopoulos, “Every day we walk by solvable problems, leaving opportunities untapped.” The VP of Technology Unit Skills & Enablement at IBM, Zikopoulos discusses how working these “solvable problems” creates disruption in the marketplace and how golden signals of opportunity can be found within mountains of noise. At IBM, Paul leads from the front, owning accountability and strategic direction in a “tech years are like dog years” world for the entire IBM Technology Unit’s (all IBM software and hardware) sales, tech sales, and partner ecosystem learning journeys, and upskilling programs.

Exclusively represented by Leading Authorities speakers bureau for lectures, Paul is changing the way audiences are looking at their businesses in terms of potential sales, obstacles, potential for growth, and how they utilize technology, such as generative AI and cloud applications, to support their organizations. Paul shares future trends that are starting to happen in real-time and have multiple applications: from garbage cans that alert sanitation departments when they need collection – saving cities millions – to shampoo brands that are connecting weather forecasts with personal consumer profiles to suggest the right mix of hair products for the day. He easily discusses the next generation of technological change from the power of machine learning and voice-to-text, to the opportunities in reading digital body language and joining the Internet of Things trillion sensor economy, and more.


Incredibly energetic and easy to follow, Paul is the antithesis of what many people think of when they consider a big data expert. Using incredible visuals, including a hashtag aggregator that instantly creates examples of perfectly segmented consumers live on stage, Paul amazes audiences with the amount of information available to change the conversation about your industry. By sharing his insights on where big data comes from and the idea that “If you aren’t paying for it, you are being sold,” Paul breaks apart the roles of data collection and decision making for executives seeking the opportunities for disrupting their industry and leap-frogging the competition.


Paul is an award-winning tech thought leader and writer who has shared his expertise on AI and big data on the popular TV show, 60 Minutes, as well as in publications such as Technopedia and Analytics Week. He has published 21 books, including Cloud Without CompromiseThe AI Ladder, and three ‘For Dummies’ titles, and more than 360 articles during his, as he calls it, accidental 28-year career as a data nerd — which he began with no prior coding experience. Among the leading voices in tech and big data, Paul has been named in dozens of global “Experts to Follow” & “Influencers” lists, including Analytics Insight’s “Top 100 Global AI & Big Data Influencers” and SAP’s “50 Big Data Twitter Influencers.” Currently, he is writing an O’Reilly book on Hybrid Cloud. An expert in harnessing the power of big data, Paul brings real world experience from his at time managing more than 1,400 professionals to help groups build influence and affect change in their organization. 

Paul has taken an active role in bolstering Women in Technology, LGBT and general workplace inclusivity (completing an intensive D&I certificate at Cornell University), and Coding for Veterans. In addition to being the first and only male ever to be recognized as an IBM Canada “Women in Technology Ally of the Year” award winner, he is a seated board member for Switch (formerly known as Women 2.0), a global network and social platform for aspiring and current female founders of technology ventures who he became involved with after one of his tweets was mentioned on the TV show “The View.” He is also on the world-recognized Masters of Management Analytics and AI program boards at Canada’s prestigious Queen’s University.

Will Howard

Will Howard is a Senior Vice President at maslansky + partners, where’s he’s helped lead research and advise clients on thorny messaging challenges for a decade. He also serves as the strategic lead for the firm's Responsible Business messaging practice, working to help companies craft pragmatic language for their ESG commitments in today’s polarized political environment.

First trained as a literary translator at Princeton University, Will specializes in finding exactly the right words for the job. He’s worked across industries, from snacking to scrap metal to social media and from farming to pharma to finance. He's partnered with clients including Meta, Hershey, Kaiser Permanente, Invesco, Red Hat, P&G, Ascension, Wells Fargo, and Merck on challenges from crisis response to product positioning and corporate reputation. He firmly believes persuasion isn't about making someone agree with you. It's about choosing the right language to show them they already do.

Over the years, he’s increasingly focused on complex, emotional topics at the intersection of ethics and innovation. He’s worked extensively on issues of free speech, content moderation, and digital privacy, leading well over a hundred focus groups with social media app users. He’s also tackled sustainability, clean energy, and the supply chain from a wide range of angles, working with trade groups like the Edison Electric Institute and the Institute of Scrap Recycling Industries, as well as individual Fortune 500 companies, to help effectively frame their stances on ESG issues. He helped design maslansky + partners' Dynamic Response platform, distilling over two decades of messaging projects down into a battle-tested, research-driven framework for crisis response.

Will makes speaking appearances on the art and science of framing. He’s also a regular guest on the maslansky + partners podcast, HearSay, where you can listen to him wax poetic on the power of language to shape perception.

Raised in West Virginia and seasoned in Brooklyn, he now lives in Missoula, Montana, where he enjoys fly fishing, trail running, and punishingly intricate boardgames. Although they’re sadly less frequent on the frontier, he loves nothing more than a serious thunderstorm.

Stewart Leeth

Stewart Leeth is Chief Sustainability Officer for Smithfield Foods, Inc. Based at the company’s headquarters in Smithfield, Virginia, Leeth leads the company’s global sustainability strategies, which now focus on seven core pillars: animal welfare; environmental stewardship; food safety and quality; diversity, culture and engagement; health and wellness; helping local communities and worker health and safety. He also leads Smithfield’s environmental and regulatory compliance programs. Notable company sustainability achievements include industry-first carbon reduction goals, on-farm renewable natural gas capture projects, sourcing feed from farms utilizing precision farming techniques to reduce fertilizer use in the company’s supply chain, and industry-leading sow housing conversions. 
Leeth joined Smithfield Foods’ legal department in 2008 and served in a variety of legal, regulatory and government affairs roles with the company before being appointed to his current position in 2016. He also serves on the boards of Smithfield’s joint ventures focused on developing renewable energy projects and infrastructure across the U.S. 
In addition, Leeth serves on numerous other external boards and committees, is a frequent speaker on sustainability-related topics, and authors the author of the Public Utilities chapter of the Handbook of Virginia Local Government Law. 
In April 2023, U.S. Secretary of Agriculture Tom Vilsack appointed Leeth to the National Pork Board (NPB) following his election by industry delegates from across the country. NPB is a quasi-governmental organization, created by statute to develop and expand markets for pork and pork products. 
In January 2024, Commonwealth of Virginia Governor Glenn Youngkin appointed Leeth to the Virginia Land Conservation Board, which funds protection of farmland, forests and other open lands within the Commonwealth.
Prior to joining Smithfield Foods, Leeth was a partner at a global law firm, where he represented the firm’s clients before federal and state courts in matters involving federal and state environmental statutes, water rights disputes, cost recovery and contaminated property litigation, rulemaking and permitting. He also focused on state and local government matters. He previously served as Assistant Attorney General for the Commonwealth of Virginia, representing a variety of state agencies, and began his legal career working as a law clerk to Judge Claude M. Hilton, presiding in the U.S. District Court for the Eastern District of Virginia.

Sponsor Prospectus

Are you looking for opportunities to market your corporate brand in front of fertilizer industry professionals? Choose one of the options in our sponsorship prospectus or we can create a custom sponsorship package that meets your business needs. 

Download the Sponsorship Prospectus

Contact Valerie Sutton, TFI's Member Concierge to discuss membership, sponsorship, and other corporate branding opportunities.


Interested in Sponsor Opportunities?

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Suites and Meeting Rooms are available to TFI Members only

Please read the updated Suite and Meeting Room policy here.

To Request a Suite/Meeting Room follow the links below

Request Suite                                                               Request Meeting Room

In-Room Suite/Meeting Room Menus                                                                Suite Floorplans 

Reserve your suite by December 8th for priority booking.

To ensure all participants have a successful conference TFI has established policies and procedures for requesting and managing the suites.

Suite and Meeting Room Reservations:

  1. Requests for suites must be directed to The Fertilizer Institute. The hotel cannot accept requests.
  2. All requests must be made using the online forms above. TFI will not honor suite and meeting room requests if they are emailed to the conference team.
  3. We cannot guarantee your first requested suite. In the online form, please note your second and third requested suite options.
  4. Suites and meeting rooms will only be assigned to registered and paid conference attendees of TFI member companies.

All individuals who work in the suite or meeting room and/or affiliated who will be attending meetings in the suite or meeting room must be registered for the conference. 

Meeting Room and Suite Fees

  1. Members can secure suites at the hotel's per-night Suite rate (plus taxes).
  2. Members can secure Meeting Rooms at the hotel's meeting room rental fee of $800 per room, per day (plus taxes) for a minimum of 3 days for a total of $2,400.
  3. There is an additional flat rate booking fee from TFI of $250 USD for each meeting room, and a $500 suite booking fee per suite.
  4. All food, beverage, audiovisual equipment, upgraded wi-fi, and any other fees are the responsibility of the suite holder.  
  5. The hotel will require a credit card number or deposit at time of confirming the suite.
  6. The hotel has a food and beverage minimum for each meeting room or suite rental of $1,550 per suite or meeting room for the entire week. These will be billed by the hotel.  

Suite Access and Scheduling

  1. Suite holders can check into their suite starting at 12:00 pm on the day of arrival. Check-out is no later than 1:00 pm on the day of departure. If you need an earlier or later time, then you must reserve an additional day.
  2. Companies are asked to schedule their meeting rooms starting anytime on Sunday, but your meetings must conclude by 5:00pm Wednesday.

Suite holders who request their locations be made public will have details posted on the Conference Mobile App and printed signage. No signs will be posted on individual suite doors. Please provide the name of the company to be posted on the suite request form.

Suite and meeting room cancellation fees are dependent upon the hotel cancellation policy: Cancellations must occur 72 hours before hotel check-in, for a full refund (less the booking fee). Please contact TFI to make any cancellations.

If you have any questions please contact Tiffany Ballow, Events Manager at [email protected]

2024 Foundation Golf Tournament

Monday, February 26 | Waldorf Astoria | Orlando, FL

· 10:00 am – Lunch, Driving Range and Putting Facilities Open
· 11:00 am - Shotgun Start

The golf club is onsite at the TFI Annual Meeting at the Signia by Hilton Orlando Bonnet Creek 
connected to the Waldorf Astoria Orlando.

FOURSOME: $6,000                                    HOLE SPONSOR: $5,000
AMENITY SPONSOR: $6,000                     LUNCH SPONSOR: $6,000

New this year: Individual players are $750. (Not eligible to win the Fertilizer Cup but are eligible to win the individual contest holes. Individual players will be placed randomly together and can not pick teams.)

Register Here

Each company’s contact person will be asked to identify and supply the names, handicaps and club rental needs of its team members. If you have any golf related questions, please contact Manger, Events, Tiffany Ballow at [email protected].

Substitutions permitted up to day and including day of the event. Cancellations are not permitted.