Annual Business Conference

FEBRUARY 12 - 15, 2023 | Palm Springs, CA

The Annual Business Conference for 2022 – the premier networking event for the fertilizer industry – welcomes all members of the fertilizer supply chain to meet, greet and connect with TFI members and industry professionals.


We have a range of sponsor opportunities available, please get in touch with TFI to learn more.


Click here to register
(individual and group registration available)

Review the 2023 Conference attendee list here


Member Registration Fee: $1,600 per attendee                             

Non-Member Registration Fee: $2,800 per attendee

Guest Fee: $75 per attendee (A non-conference guest is defined as a spouse, significant other, partner who does not attend sessions or activities)

Group Registrations are available. They must all be from the same company.

Discounted Fee
Registration fees are complimentary for state associations. Please contact Valerie Sutton for more information.

The full registration fee includes:

  • Attendance at all conference sessions
  • Breakfast  
  • Coffee Lounge 
  • Conference mobile app containing conference schedule, attendee list, suite list, and key conference information


Credit Cards: We accept Visa, MasterCard, and American Express. Please provide your credit card number, expiration date, and credit card billing address. All credit card transactions are processed in U.S. dollars and subject to the current U.S. exchange rate.  

International Attendees: For international attendees wishing to pay by another payment method, please contact Valerie Sutton at [email protected]Please note: The Fertilizer Institute is not responsible for foreign check or wire transaction processing fees not included in the actual transfer. Attendees will be required to pay the fee if the check is not drawn on a U.S. bank or if a wire transaction processing fee is not included in the actual transfer.

Cancellations must be received via email to Valerie Sutton, [email protected] by January 12, 2023 for a refund of the registration fee (less 25% administrative fee). No telephone cancellations are accepted. After January 12, 2023, all registrations will be non-refundable. No-show attendees will not be refunded. Substitutions may be made by contacting TFI's conference department or on-site. Refunds for payments made by check will be processed within two weeks following the conference.

Registration List
Registrations are not official until payment is received. A list of all registered delegates will be provided to registered and paid attendees only. Please note that your name, company, address, and email will appear exactly as you have indicated on your registration form. A final list of registered delegates will be available on the conference mobile app. No additional list of attendees will be provided during or after the conference.

Dress Code
Business Casual

Terms & Conditions
The TFI Registration Terms and Conditions apply to all registrants and your participation in the TFI Event (both in-person and virtual), regardless of whether your registration is submitted by you or your proxy. By registering, you accept these terms and conditions.

Attendee List Scam Warning
As with many larger conferences and trade shows, companies may try to contact TFI Conference attendees and exhibitors, claiming to represent TFI or its Conferences (and/or leaving out important information so that it’s ambiguous whether they represent The Fertilizer Institute), offering TFI Conference attendee lists or Industry Contact Lists. The Fertilizer Institute does not ever sell or give away membership or attendee contact information*. No company is authorized to distribute or sell any lists for the event. The Fertilizer Institute does not rent, share or sell your attendee contact information to third parties.

February 12

11:00 a.m. - 6:00 p.m.
Nutrients for Life Foundation Golf Tournament
1:00 p.m.- 4:00 p.m. | Ballroom Foyer
Registration & Exhibits
3:00 - Game End Time | Ballroom Foyer
Super Bowl Lounge

February 13

7:00 a.m. – 5:00 p.m.
Registration and Exhibits
7:30 a.m. – 9:00 a.m.| Sinatra Ballroom 7
Opening Session & Breakfast

Keynote Speaker Scott Stratten: UnMarketing: Everything Has Changed and Nothing is Different. 

The tried and true ways of marketing have turned into tired and old, not to mention ineffective. At the same time, what makes businesses good or bad, successful or not, haven’t really changed. The ability to build relationships and be heard by your market has never been greater, but it is overwhelming to determine what tools to use. This entertaining and thought provoking talk covers both online and offline methods of staying in front of your target audience, so when they have the need to buy, they choose you. Scott will show your audience proven ways to connect more than ever before 

Some key lessons:

  • Creating brand based community

  • Managing online feedback and reviews

  • Sales enablement

  • Keeping integrity and authenticity at the heart of your marketing

9:00 a.m. - 5:00 p.m.
Business Meetings
9:00 a.m. - 5:00 p.m. | Sinatra Ballroom 8
Networking Lounge, sponsored by TKI Crop Vitality
3:00 p.m. - 5:00 p.m. | Springs A
TFI Executive Committee (by Invitation Only)
5:00 p.m. - 6:30 p.m.
Afternoon Reception

February 14

7:00 a.m. – 5:00 p.m
Registration and Exhibits
7:30 a.m. - 9:00 a.m. | Sinatra Ballroom 7
General Session and Breakfast

Lessons Learned: Mike Carroll, Winston Weaver
Risk Management and Insurance and Reinsurance Markets: Joe Howard, Lockton Insurance

9:00 a.m. - 5:00 p.m.
Business Meetings
9:00 a.m. - 5:00 p.m. | Sinatra Ballroom 8
Networking Lounge, sponsored by TKI Crop Vitality
10:00 a.m. - 11:30 a.m. | Springs A
Nutrients for Life Foundation Board Meeting (by Invitation Only)
12:00 p.m. - 3:00 p.m. | Springs Ballroom F
Board of Directors Lunch and Meeting (by Invitation Only)
3:30 p.m. - 5:00 p.m. | Springs Ballroom F
TFI Transportation Committee meeting (by Invitation Only)
5:00 p.m. - 6:30 p.m.
Afternoon Reception

JW Marriott Desert Springs
74-855 Country Club Dr
Palm Desert, California 92260

Reservation Cut-off Date: January 23, 2023. 

Please note: You must be registered for the Annual Business Conference to secure a discounted guest room. Room rates do not include tax. To avoid an inconvenient billing of one night’s room and tax, you must cancel your room reservation 72 hours prior to your arrival date.

Beware of Housing Pirates
Please make sure to book your hotel directly with the hotel. Beware of companies misrepresenting themselves as affiliated with TFI or the Annual Business Conference as TFI will not be able to assist you with any housing problems with reservations made through a third party. If you have further questions or concerns please contact Alice McKinnon, Director, Member Programs, [email protected]

Single/Double Occupancy:                $311
(plus applicable taxes and fees)

Cancellation Policy: Guest Room reservations are subject to the hotel's Cancellation Policy.

Early Departure Fee: The hotel has an early departure fee of one (1) night's room and tax. Departure dates are reconfirmed at check-in and are subject to a fee if changed after the check-in process is complete.

Requesting 10 or More Rooms?
Requests for blocks of ten or more rooms should be directed to Alice McKinnon, Director, Member Programs, [email protected]

For Hospitality Suites and Meeting Room Rentals please refer to the Suite Tab.


Passport and Visa Information
Current CDC COVID-19 guidelines for international travelers to the US.

A valid passport, and perhaps a visa, is required for entry into the United States. Attendees are encouraged to contact the nearest American Consulate for visa requirements applicable to them and start their application process. The State Department suggests applying for visas as early as possible.

You may need to request letters from TFI inviting you to attend and/or confirm your attendance in order to receive a visa. If the American Consulate in your country requires originals to be sent to you, please provide a credit card number to cover courier fees. 

Once your registration fee has been paid, TFI will provide you with a letter of invitation to the Annual Business Conference 2021 along with a letter in support of your visa application. Our letters do not guarantee a visa will be issued nor do they act as an endorsement of you. In order to provide your support letter, we will require the following information:

  • Full name as it appears on your passport
  • Country of Issue
  • Passport number and date of expiration
  • Date of birth
  • Complete organization name
  • Job title and address
  • Complete address of American Embassy where you are applying for the visa

These two letters will be e-mailed or faxed to you. 


Scott Stratten

Scott Stratten is the President of UnMarketing. He has Co-Authored 6 best-selling business books with his business partner and wife Alison and was formerly a music industry marketer, National Sales Training Manager, and a College Professor. He ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption.

Sponsor Prospectus

Are you looking for opportunities to market your corporate brand in front of fertilizer industry professionals? Choose one of the options in our sponsorship prospectus or we can create a custom sponsorship package that meets your business needs. 

Download the Sponsorship Prospectus

Contact Valerie Sutton, TFI's Member Concierge to discuss membership, sponsorship, and other corporate branding opportunities.

Interested in Sponsor Opportunities?

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Suites and Meeting Rooms are available to TFI Members only

To ensure all participants have a successful conference TFI has established policies and procedures for requesting and managing the suites.

Suite and Meeting Room Reservations:

  1. Requests for suites must be directed to The Fertilizer Institute. The hotel cannot accept requests.
  2. All requests must be made using the online forms above. TFI will not honor suite and meeting room requests if they are emailed to the conference team.
  3. We cannot guarantee your first requested suite. In the online form, please note your second and third requested suite options.
  4. Suites and meeting rooms will only be assigned to registered and paid conference attendees of TFI member companies.

All individuals who work in the suite or meeting room and/or affiliated who will be attending meetings in the suite or meeting room must be registered for the conference. 

Meeting Room and Suite Fees

  1. Members can secure suites at the hotel's per-night Suite rate (plus taxes).
  2. Members can secure Meeting Rooms at the hotel's meeting room rental fee of $400 per room, per day (plus taxes).
  3. There is an additional flat rate booking fee from TFI of $300 USD for each suite or meeting room.
  4. All food, beverage, audiovisual equipment, upgraded wi-fi, and any other fees are the responsibility of the suite holder.  
  5. The hotel will require a credit card number or deposit at time of confirming the suite.

Suite Access and Scheduling

  1. Suite holders can check into their suite starting at 1:00 pm on the day of arrival. Check-out is no later than 2:00 pm on the last day
  2. If you require early check-in, you must reserve the suite the night before.
  3. Companies are asked to schedule meetings in suites and meeting rooms AFTER the 9:00 am opening sessions on Monday and Tuesday.

Suite holders who request their locations be made public will have details posted on the Conference Mobile App and printed signage. No signs will be posted on individual suite doors. Please provide the name of the company to be posted on the suite request form.

Suite and meeting room cancellation fees are dependent upon the hotel cancellation policy: Suites cancellations must occur prior to January 26, 2022, for a full refund (less the booking fee). Please contact TFI to make any cancellations.