Become a 4R Advocate


Since 2012, the 4R Advocate Program has recognized 116 ag producers and retailers who manage 283,000 acres in 25 states. These forward-thinking individuals serve as examples by championing sound nutrient stewardship.

The 4R Advocate program recognizes agricultural retailers and their grower customers who are leading the way when it comes to implementing 4R Nutrient Stewardship on the farm. The selected group of 2024 4R Advocates will assist The Fertilizer Institute in raising awareness and adoption of 4R Nutrient Stewardship.

Who are the 4R Advocates?

Raising awareness and adoption of 4R nutrient stewardship is a top priority for the fertilizer industry. The industry is working to educate fertilizer manufacturers and retailers, growers, and agricultural stakeholders about the 4Rs at agricultural trade shows, through company visits and other 4R speaking engagements. 
While the 4R messages from the fertilizer industry are being well received, we recognize that engaging agricultural producers and sharing 4R success stories from the field level will play a critical role in adoption of 4R nutrient stewardship practices.

Benefits of the Program

  • All expense paid trips to DC and a chance to advocate directly to policymakers and influencers in DC
  • Receive your award at an all expense paid trip to the Agronomy Conference & Expo
  • Additional opportunities for engagement and travel may be provided on an as needed basis

Nominations will be accepted from January 15 through March 31, 2024. Ag retailers are encouraged to work with growers to complete the nomination form with relevant details about how they are implementing the 4R practices. Applications received by the deadline will be reviewed by a panel of judges, and the winners will be announced in Spring 2024.