Agronomy Conference and Expo
Agronomy Conference and Expo
Agronomy Conference and Expo
August 4, 2025 - August 6, 2025 | Indianapolis, IN
Centered on ag retail, this conference serves as a platform to expand agronomic knowledge, network with peers, and discover new market opportunities, while digging into the dynamics of effective business practices. The conference aims to empower attendees with actionable solutions they can bring back to their businesses and customers while exploring the future of agriculture. The expo will provide hands-on engagement and exhibits that showcase the latest innovations.
Early bird rates end July 1st, 2025.
Top 4 Reasons to Attend the Agronomy Conference & Expo
Who should attend?
The Agronomy Conference and Expo is designed for professionals in ag retail making management decisions related to hiring and purchasing, sales and marketing, and anyone with divisional, regional/multi-location, or country level responsibilities.
Who should exhibit?
If Ag Retail is your customer, this is the conference for you!
Potential Exhibitors:
- Agricultural technology
- Seed and plant genetics
- Biostimulants
- Fertilizer and soil health
- Crop protection and pest management
- Machinery and equipment manufacturers
- Sustainable farming providers
Why attend?
At the 2025 Agronomy Conference and Expo, expect to ENHANCE your agronomic expertise, GROW your connections and EMBRACE innovation.
CONFERENCE FEES
TFI Member Early Bird: $350
Non-Member Early Bird: $495
Regular Member: $450
Regular Non-Member: $694
Student or University Faculty: $100
Who Should Attend?
Discounted rates for group registrations are available. Please contact Val Sutton at [email protected] to receive discounted rates for TFI members with a group of 10+.
The full registration fee includes:
- Attendance at all conference education sessions
- Full access to the tradeshow floor
- Breakfast and lunch on Tuesday and Wednesday
- Networking Receptions
- Coffee Lounge throughout the day
- Conference mobile app containing conference schedule and attendee list
Payment Options
Credit Cards: We accept Visa, MasterCard, and American Express. Please provide your credit card number, expiration date, and credit card billing address. All credit card transactions are processed in U.S. dollars and subject to the current U.S. exchange rate.
International Attendees: For international attendees wishing to pay by another payment method, please contact Valerie Sutton at [email protected]. Please note: The Fertilizer Institute is not responsible for foreign check or wire transaction processing fees not included in the actual transfer. Attendees will be required to pay the fee if the check is not drawn on a U.S. bank or if a wire transaction processing fee is not included in the actual transfer.
Cancellations
Cancellations must be received via email to Valerie Sutton, [email protected] by 30 days prior to the conference for a refund of the registration fee (less 25% administrative fee). No telephone cancellations are accepted. Less than 60 days before the conference, all registrations will be non-refundable.
Registration List
Registrations are not official until payment is received. A list of all registered delegates will be provided to registered and paid attendees only. Please note that your name, company, address, and email will appear exactly as you have indicated on your registration form. A final list of registered delegates will be available on the conference mobile app. No additional list of attendees will be provided during or after the conference.
Terms & Conditions
The TFI Registration Terms and Conditions apply to all registrants and your participation in the TFI Event (both in-person and virtual), regardless of whether your registration is submitted by you or your proxy. By registering, you accept these terms and conditions.
Attendee List Scam Warning
As with many larger conferences and trade shows, companies may try to contact TFI Conference attendees and exhibitors, claiming to represent TFI or its Conferences (and/or leaving out important information so that it’s ambiguous whether they represent The Fertilizer Institute), offering TFI Conference attendee lists or Industry Contact Lists. The Fertilizer Institute does not ever sell or give away membership or attendee contact information*. No company is authorized to distribute or sell any lists for the event. The Fertilizer Institute does not rent, share or sell your attendee contact information to third parties.
Register Here
Conference Fees
Rates (Early Bird Rate Ends July 1st)
TFI Member Early Bird: $350
Non-Member Early Bird: $495
Regular Member Rate: $450
Regular Non-member Rate: $695
Student or University Faculty: $100
Schedule
Registration
Exhibitor Setup
Attendee Orientation & Happy Hour
Registration
Opening General Session & Breakfast
Join us for the Opening General Session of the 2025 Agronomy Conference and Expo - the premier event for retail agronomists. We're pleased to share that this year's keynote is Mark Orr, CEO of Growmark who will share his vision for ag retail of the future.
Expo ONLY Time
Talent Recruitment Strategies for Ag Retail: Discussing Problems & Brainstorming Potential Solutions Roundtable
Securing top talent ensures the future of your organization, yet recruiting and retaining staff continues to be a pressing challenge for the industry. Engage in this facilitated roundtable discussion to share challenges, strategies and tactics for talent recruitment.
Navigating Conservation Programs with Growers Roundtable Discussion
Speakers:
Ryan HeinigerThe noise of paid conservation programs grows louder and louder. Growers should be rewarded for their sustainability efforts, but are met with an array of options, requirements and restrictions. Use this session to dig into resources to see through the noise and select the best programs for your teams to showcase for growers.
Innovation Spotlights
Networking Lunch
Moving the Needle on Farmer 4R Adoption Panel
4R Nutrient Stewardship is the industry's answer to pressure from environmental regulation. Join this voluntary solution by learning strategies for grower-to-grower outreach, field days and brainstorming other avenues for increased adoption of the 4Rs.
Sustainability and the Crop Advisor: How Expectations from CPGs Translate to the Field Panel
Supply chain partners downstream often have expectations and reporting requirements that put pressure on retailers and growers. Differences in verbiage, pace, timing and forms of data can quickly create friction. Can we build understanding across the supply chain through partnerships? Learn from panelists as they feature stories of effective collaboration along the value chain with replicable examples.
Teaching the 4Rs: Strategies for Effective Field Education Workshop
Field Days are one of the most impactful venues to showcase the outcomes for 4R Nutrient Stewardship practices. State agribusiness associations can be key partners in planning and executing educational field days. Takeaway best practices for executing effective 4R field days through this session featuring an example in Illinois.
Evaluating Emerging Products: Best Practices for Integrating New Technologies into Retail Agronomy Workshop
New technologies and products present opportunity to build a reputation for making sound recommendations for growers as a trusted service provider. Evaluating and choosing which products to recommend can build or break this trust. Join in on this workshop to discuss best practices for sorting through the noise.
Coffee Break on the Show Floor
Retail Market Outlook Workshop
Market fluctuations continue to impact business decisions throughout the growing season and well into harvest. Get up-to-date market information as you plan for the 2026 growing season.
Implementing the 4Rs: Moving Growers from Basic to Advanced Workshop
Speakers:
Derek EmerineMany growers are implementing some basic level of 4R Nutrient Stewardship, but might be hesitant to advance toward a more intricate management system. Join to work through strategies for increasing farmer adoption of advanced 4R Nutrient Stewardship.
Unpacking NuGIS Workshop
Dig into the purpose and process of the Nutrient Use Geographic Information System. Discover how government agencies use this tool and how it can impact your bottom line. Bring a laptop to get the most out of this workshop.
Happy Hour on the Show Floor
Registration
Breakfast on the Show Floor
Global Actions with Local Impact Workshop
The U.S. fertilizer industry, and U.S. agriculture more broadly, doesn't operate in a vacuum. New trade disruptions, tariff wars and wildfires, wars and other crises arise throughout the world that have local implications. Join for a policy update to stay informed on global situations with local impact.
Emerging Philosophies in Phosphorous Management
Speakers:
Dr. Andrew MargenotExplore key gaps, insights, and future directions for research, management, and policy related to non-point phosphorus losses and phosphorous management. Hear bigger picture ideas and practical research on phosphorous losses beyond legacy phosphorous.
Innovation Spotlights
Regulatory Landscape for Retail Agronomy Panel
Panel Session
Panel Session
Coffee Break on the Show Floor
Closing General Session Lunch
Speakers:
Corey RosenbuschTravel
JW Marriott Indianapolis
10 S West St
Indianapolis, IN 46204
The discounted hotel room rate for registered attendees is $195. Please note, the last day to book your room at the discounted rate is July 14, 2025.
The link to make a hotel reservation will be provided in the confirmation email you receive once you register for the conference.
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Speakers
Sessions
Wondering what might be covered at the Agronomy Conference and Expo?
The Agronomy Conference and Expo program is designed to help address the business challenges specific to ag retail. In addition to traditional 4R agronomy training, attendees will also gain insights on new and innovative products, vital soft skills, and the policy and economic landscape.
Navigating Conservation Programs with Growers
Workshop
The noise of paid conservation programs grows louder and louder. Growers should be rewarded for their sustainability efforts, but are met with an array of options, requirements and restrictions. Use this session to dig into resources to see through the noise and select the best programs for your teams to showcase for growers.
Talent Recruitment Strategies for Ag Retail: Discussing Problems & Brainstorming Potential Solutions
Workshop
Securing top talent ensures the future of your organization, yet recruiting and retaining staff continues to be a pressing challenge for the industry. Engage in this facilitated roundtable discussion to share challenges, strategies and tactics for talent recruitment.
Moving the Needle on Farmer 4R Adoption
Panel
4R Nutrient Stewardship is the industry’s answer to pressure from environmental regulation. Join this voluntary solution by learning strategies for grower-to-grower outreach, field days and brainstorming other avenues for increased adoption of the 4Rs.
Sustainability and the Crop Advisor: How Expectations from CPGs Translate to the Field
Panel
Supply chain partners downstream often have expectations and reporting requirements that put pressure on retailers and growers. Differences in verbiage, pace, timing and forms of data can quickly create friction. Can we build understanding across the supply chain through partnerships? Learn from panelists as they feature stories of effective collaboration along the value chain with replicable examples.
Teaching the 4Rs: Strategies for Effective Field Education
Workshop
Field Days are one of the most impactful venues to showcase the outcomes for 4R Nutrient Stewardship practices. State agribusiness associations can be key partners in planning and executing educational field days. Takeaway best practices for executing effective 4R field days through this session featuring an example in Illinois.
Evaluating Emerging Products: Best Practices for Integrating New Technologies into Retail Agronomy
Workshop
New technologies and products present opportunity to build a reputation for making sound recommendations for growers as a trusted service provider. Evaluating and choosing which products to recommend can build or break this trust. Join in on this workshop to discuss best practices for sorting through the noise.
Retail Market Outlook
Workshop
Market fluctuations continue to impact business decisions throughout the growing season and well into harvest. Get up-to-date market information as you plan for the 2026 growing season.
Implementing the 4Rs: Moving Growers from Basic to Advanced
Workshop
Many growers are implementing some basic level of 4R Nutrient Stewardship, but might be hesitant to advance toward a more intricate management system. Join to work through strategies for increasing farmer adoption of advanced 4R Nutrient Stewardship.
Unpacking NuGIS
Workshop
Dig into the purpose and process of the Nutrient Use Geographic Information System. Discover how government agencies use this tool and how it can impact your bottom line. Bring a laptop to get the most out of this workshop.
Global Actions with Local Impact
Workshop
The U.S. fertilizer industry, and U.S. agriculture more broadly, doesn’t operate in a vacuum. New trade disruptions, tariff wars and wildfires, wars and other crises arise throughout the world that have local implications. Join for a policy update to stay informed on global situations with local impact.
Emerging Philosophies in Phosphorous Management
Workshop
Explore key gaps, insights, and future directions for research, management, and policy related to non-point phosphorus losses and phosphorous management. Hear bigger picture ideas and practical research on phosphorous losses by Dr. Andrew Margenot.
Exhibiting & Sponsoring
View the Prospectus
Who should exhibit?
Suppliers/any company wanting to do business with ag retail or independent agronomists, including those who provide the following products or services:
-
- Biotech and biologicals
- Consulting
- Crop inputs
- Farm management systems
- Farming equipment
- Precision farming
- Robotics
- Satellite imaging and drones
- Sensors
- Software
- Soil testing and analysis
Enhanced business development opportunities for exhibitors:
- Increased engagement on the show floor: ACE features designated expo-only time on the schedule and Tech talks, a new feature that allows exhibitors to secure a 10-minute presentation to share their products and services on stage
- New and improved thought-leader sponsorship opportunities: contact us to develop a personalized sponsorship in alignment with your company’s brand; themes include education, environmental stewardship/4Rs, innovation, and more.
- 10 complimentary customer invites for exhibitors (customers must be a qualified agronomist or grower who is not already registered)
- Pre-conference marketing assets to help exhibitors maximize their presence at the show
Pricing
Members $3,400
Non-members: $3,500
For more information on exhibitor opportunities, please contact:
Bella Shain, Manager, Membership & Sales at [email protected]
By submission of your company’s exhibit space application, all exhibiting companies agree to abide by The Fertilizer Institute’s Exhibitor Terms and Conditions and any further rules and regulations issued prior to, or at, the show.
August 4 – 8:00 am – August 6 – 5:00 pm
Sponsors
Supporting Partners
